Evergage Strengthens Leadership Team with Digital Marketing Experts; Arthur Sweetser and Jack Drew to Help Drive Company Growth Strategy
Boston, MA (PRWEB) September 23, 2013 -- Evergage (http://www.evergage.com), provider of real-time behavior-based web personalization, has appointed Arthur Sweetser to the position of CMO and Jack Drew as Director of Sales. Following triple-digit revenue growth over the past 12 months, Sweetser and Drew will help further the company’s mission to provide organizations with the easiest-to-use tool for optimizing their website conversions and customer success rates.
“Arthur and Jack are both growth-driven sales and marketing leaders with track records of scaling companies in the digital marketing space,” said Karl Wirth, CEO and co-founder of Evergage. “Arthur’s proven leadership abilities and passion for marketing innovation, combined with a deep understanding of Evergage’s business and market sector, make him uniquely qualified to take on the role of CMO. Jack is an experienced sales leader able to build high performance sales teams that successfully target, win, support and grow new client engagements. We look forward to building on our momentum and helping our customers transform their websites into their best sales tools.”
Sweetser comes to Evergage from 89 Degrees and e-Dialog. In his seven years at e-Dialog he guided the company from $7 to $90 million in revenues, grew the global client base by 300%, and achieved consistent rankings as the top email service provider by Forrester Research. He is a prolific marketer and highly-regarded digital and CRM marketing thought leader, and previously helped S&H Greenpoints extend its market reputation and corporate valuation. He is also co-author of the book, "Successful E-mail Marketing Strategies, from Hunting to Farming," which helped solidify e-Dialog’s reputation as a digital marketing leader.
Drew brings a decade of experience in sales, SaaS, digital and technology to Evergage in which he produced record-setting results for strong and continuous company growth over multiple years. He was formerly with Compete, where in three years, he took the company’s SaaS business from zero to $8 million in revenues with 500 annual customers, and scaled the sales team to a 16-person organization. Prior to Compete, Jack pioneered the major accounts group for Interactive Data Corporation and grew many global strategic relationships within financial services.
“I’ve seen the overwhelming impact of behavioral targeting in email and have guided some of the world’s most recognized brands to realize the revenue benefits from it,” commented Sweetser. “Evergage trumps triggered email with real-time personalization of the web experience based on any visitor’s behavior.”
About Evergage
The Evergage platform delivers real-time web personalization to more than 50 million website visitors, optimizing site conversions and customer success for over 60 organizations, including EIG, Gardner’s Supply Company, Acquia, DYN, Sittercity, and Millward Brown Digital. Evergage's tools empower marketers with real-time dynamic content and inline messaging features, such as information bars, call outs and smart task lists, behavioral analytics and segmentation, and integrations with other top CRM and SaaS providers. Founded in 2010 as Apptegic, Evergage has offices in Boston, San Francisco and India. For more information, visit evergage.com or contact the company at [email protected] or 1-888-310-0589.
Quick Facts / Stats:
The Company: Evergage
Website: http://Evergage.com
Blog: http://www.evergage.com/insights
Twitter: @Evergage
Facebook: https://www.facebook.com/Evergage
Jean Borgman, Evergage, http://evergage.com, +1 (508) 451-5944, [email protected]
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