Executives from Shopper Marketing Agency Theory House Recognized on 2013 List of Who's Who in Shopper Marketing Agencies
Charlotte, NC (PRWEB) July 09, 2013 -- Theory House, the leading shopper marketing agency for North America's next great brands, today announced that its president, Jim Cusson and managing partner, Jared Meisel have been included on the 2013 list of Who’s Who in Shopper Marketing Agencies. The list recognizes industry leaders whose contributions are serving brand and retailer’s needs in the shopper marketing space and is published in the July issue of Shopper Marketing, a publication of The Path to Purchase Institute,
"For Theory House and our senior management to be recognized as industry leaders in our first year speaks to the strength of our brand, category and retailer experience," says agency president Cusson. "We are building an agency with an absolute focus and expertise on supporting brands at retail, and the Path to Purchase’s acknowledgement of our contributions validates our specialization."
Theory House, launched in January 2013, focuses its efforts on helping retailers and North America's next great brands succeed at retail. It provides a complete suite of shopper marketing services that connect with shoppers along the consumer decision journey. These services include research and insight, branding and design, retail activation, and digital engagement. The agency has already secured projects from Food Lion grocery stores and GUNK® brand of engine cleaning and degreasing products.
About The Path to Purchase Institute
The Path to Purchase Institute is a global association serving the needs of retailers, brands and the entire ecosystem of solution providers along the path to purchase. Through a variety of platforms the Institute engages, informs and empowers its members and the industry at large. The Institute's mission: To foster best practices and a deeper understanding of all marketing efforts and touch-points that influence and culminate in purchase decision.
About Theory House
Theory House is the leading shopper marketing agency for North America's next great brands. It helps retailers and brands thrive through a complete suite of shopper marketing services that connect with shoppers along the consumer decision journey. These services include research and insight, branding and design, retail activation, and digital engagement. More information about Theory House and its approach to shopper marketing can be found at http://www.TheoryHouse.com or by contacting Jim Cusson at 704-665-0714.
Jim Cusson, Theory House, http://www.TheoryHouse.com, 704-665-0714, [email protected]
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