Facebook Marketing Guide Helps Businesses Navigate New Features
Beltsville, MD (PRWEB) July 30, 2013 -- Vocus (NASDAQ: VOCS), a leading marketing cloud provider, released A Marketer's Guide to the New Facebook- http://www.vocus.com/blog/facebook-marketing-guide/. The guide helps businesses of all sizes navigate Facebook’s new features to deliver real business results on the social media platform. Topics covered include mobile optimization, promoted posts, measurement and targeted campaigns.
Facebook is a fundamental for online marketing, but has become more challenging for marketers. New features like Graph Search, Nearby, promoted posts and retargeting offer new ways to attract, engage and retain customers. Yet marketers continue to struggle with the new tools.
“Whenever Facebook launches a new feature, marketers must adapt to the change or lose mindshare,” said Vocus Senior Vice President of Products, You Mon Tsang. “Our new guide explains this year’s new features clearly, and provides actionable tactics and insight based on interviews with Facebook staff and marketing experts.”
The new guide from Vocus includes:
• Graph Search: Strengthen search results by generating more word-of-mouth from fans.
• Promoted posts: Know when and how to use them for maximum reach and ROI.
• Targeting: Create offers, segment your campaigns and even ‘clone’ your audience.
A Marketer’s Guide to the New Facebook is available to download for free today: http://www.vocus.com/blog/facebook-marketing-guide/
To see the infographic, please visit: http://www.vocus.com/blog/facebook-marketing-infographic
About Vocus
Vocus is a leading marketing cloud provider that helps businesses reach and influence buyers across social networks, online and through media. Vocus provides an integrated suite that combines social marketing, search marketing, email marketing and publicity into a comprehensive solution to help businesses attract, engage and retain customers. Vocus software is used by more than 120,000 organizations worldwide and is available in seven languages. Vocus is based in Beltsville, MD with offices in North America, Europe and Asia. For further information, please visit http://www.vocus.com or call (800) 345-5572.
Forward-Looking Statement
This release contains “forward-looking” statements that are made pursuant to the Safe Harbor provision of the Private Securities Litigation Reform Act of 1995. These statements are predictive in nature, that depend upon or refer to future events or conditions or that include words such as “may,” “will,” “expects,” “projects,” “anticipates,” “estimates,” “believes,” “intends,” “plans,” “should,” “seeks,” and similar expressions. This press release contains forward-looking statements relating to, among other things, Vocus’ expectations and assumptions concerning future financial performance. Forward-looking statements involve known and unknown risks and uncertainties that may cause actual future results to differ materially from those projected or contemplated in the forward-looking statements. Forward-looking statements may be significantly impacted by certain risks and uncertainties described in Vocus’ filings with the Securities and Exchange Commission.
The risks and uncertainties referred to above include, but are not limited to, risks associated with possible fluctuations in our operating results and rate of growth, our history of operating losses, risks associated with acquisitions, including our ability to successfully integrate acquired businesses, risks associated with our foreign operations, interruptions or delays in our service or our web hosting, our business model, breach of our security measures, the emerging market in which we operate, our relatively limited operating history, our ability to hire, retain, and motivate our employees and manage our growth, competition, our ability to continue to release and gain customer acceptance of new and improved versions of our service, successful customer deployment and utilization of our services, fluctuations in the number of shares outstanding, foreign currency exchange rates and interest rate.
Laura Spaventa, Vocus, http://www.vocus.com, 301-479-1357, [email protected]
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