“I’m honored to be recognized by Advertising Age amongst all the other established, talented industry leaders,” said Roseman. “I’m extremely proud of what our business has achieved. Our strategy is built around utilizing our extensive data analytics and production capabilities to create positive and localized international content consistent with Chinese culture and appealing to Chinese millennial consumers. In 2016, we will continue to focus on producing and curating high quality digital content, expanding our brand partnerships and further developing our exceptional international team.”
Roseman co-founded FansTang, wholly owned by its parent China Branding Group, a digital media firm specializing in China’s burgeoning demand for localized international content, in 2012. As the CEO, he heads the Los Angeles-, Beijing- and Shanghai-based teams that have chartered countless new territory in Chinese and Western entertainment content collaboration, including developing and producing China’s most watched Hollywood news and celebrity interview show, being the first international content business to localize and stream major awards shows and other live events into China, and producing the award-winning branded content web series for Coca-Cola China’s 2015 summer marketing campaign, starring Western celebrities in online viral videos supported by an extensive social media campaign on Chinese social media.
“Advertising Age’s 40 Under 40 recognizes some of the smartest and most groundbreaking talent in marketing today,” said Judann Pollack, Deputy Editor of Advertising Age. “The selection this year was particularly hard-fought with many excellent contenders and the final list is a global who’s who of the brightest minds in agencies, marketing and media companies, talent agents, social media and more. This year’s class includes executives who are making a mark in politics, data science, advertising and marketing at companies from AB InBev to Walt Disney Co. While their achievements are varied and their experiences diverse, all our 40 Under 40 have one thing in common: they are smart young innovators who will be driving business for years to come.”
FansTang, wholly owned by China Branding Group Limited, is the largest provider of localized international live events content, social media content, and non-studio Hollywood and related video content into the China marketplace. FansTang also maintains the most robust international content data platform that services a growing portfolio of major clients including studios, Hollywood agencies, international ad agencies and brands.
For additional information, please visit http://www.fanstang.com
Lulu Cai, China Branding Group, http://www.fanstang.com, +1 (213) 268-8791, [email protected]
SOURCE China Branding Group