During its 2015 partnership with Hunan TV, FansTang’s 2015 Golden Globe Awards search index on Baidu (China’s dominant search engine) increased by nearly 80% year-over-year during the show’s promotional and marketing run-up. The 2015 Billboard Music Awards also saw a substantial rise in viewership and social media engagement, achieving over 3.8 million live views and 76 million Weibo mentions.
These live-stream successes are a result of FansTang’s continuously increasing social media promotional capabilities, its extensive pre-promotion across social media platforms, the integration of popular Chinese TV hosts, Hunan TV’s popularity, and the growth of each event’s branding in the Chinese market. Since 2014, FansTang has live-streamed over 25 premium events to China, achieving tens of millions of views and a massive social media audience of 128 million followers.
FansTang’s CEO, Adam Roseman, commented, “We’re very excited to partner with Hunan TV for the second consecutive year. Chinese millennials’ voracious appetite for quality international content continues to grow exponentially. As we continue to build upon our success over the past two years by utilizing our extensive data analytics to create relevant, localized international content for the massive Chinese consumer audience, we are very much looking forward to even stronger growth in 2016.”
FansTang, wholly owned by China Branding Group Limited, is the largest provider of localized international live events content, social media content, and non-studio Hollywood and related video content into the China marketplace. FansTang also maintains the most robust international content data platform that services a growing portfolio of major clients including studios, Hollywood agencies, international ad agencies and brands.
For additional information, please visit http://www.fanstang.com
Lulu Cai, China Branding Group, http://www.fanstang.com, +1 (213) 268-8791, [email protected]
SOURCE China Branding Group