Fashion-savvy women turning to newly launched Pesky's insect repellent clothing in the wake of Zika concerns and Lyme disease epidemic in the US.
Seattle, WA (PRWEB) September 12, 2016 -- High-tech apparel was once beloved only by athletes and outdoor enthusiasts for the many attributes including moisture-wicking and anti-odor properties, quick-dry convenience, UV protection, and water/stain resistance to enhance performance. However, the latest adoptees of cutting edge textiles are not extreme athletes or back-country adventurers traveling to the far reaches of the globe. Every day consumers are looking to ward off pesky and dangerous mosquitoes and ticks that can carry Zika, Lyme and other serious insect-borne diseases, and they are turning to bug repellent clothing to help. Pesky’s, a newly launched women’s apparel collection features EPA-registered Insect Shield® technology utilized by the US military, leading outdoor lifestyle brands, work wear companies and most recently US Olympic athletes in Rio.
Pesky’s, however, is serving up a fresh twist on the fusion of performance and protection by folding in another key element – fashion. Today, consumers are seeking performance apparel reinvented into sophisticated style options that meet the demands of day-to-day urban and outdoor active living. Pesky’s insect repellent apparel options perform equally well on the hiking trail as they do pool-side, at the farmer’s market, or in the backyard. They’ll ward off the worst of the season’s mosquitoes and ticks, but they do it without sacrificing style.
It all started with a bite for Pesky’s founder, Sharane Dorrah. She was bitten by a tick and it changed her life. “I got Lyme disease and not the kind that goes away quickly,” recalls Dorrah. “It was the kind that stripped away years of my life and took me from a super active, full-of -life person to a bed-ridden shell of myself that was fighting for my life. Literally. For years.”
Dorrah made a promise to herself that if she made it through her journey with Lyme, she would make it her mission to prevent others from experiencing that same excruciating nightmare. Her dream for Pesky’s is to enable others go outside and play with abandon. Yet to be able to do so fearlessly, and fashionably. Peskys apparel with Insect Shield® is available online via peskys.com.
About Insect Shield® Technology:
Insect Shield Repellent Apparel and Gear are revolutionary products designed to provide long-lasting, effective and convenient personal insect protection. The durable protection provided by Insect Shield is the result of years of research and testing. In July 2003, Insect Shield Repellent Apparel was registered by the United States Environmental Protection Agency. Insect Shield Technology is utilized by leading lifestyle brands, work wear distributors and International relief organizations across the globe to provide effective protection against insects and the diseases they can carry. Insect Shield is an approved vendor of the US Army and US Marine Corps. insectshield.com
New Brand Partner - Pesky's
http://peskys.com/
Insect Shield Tick Awareness Partners
http://www.insectshield.com/Brands/CoporatePartners/default.aspx
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CONTACTS:
Janine Robertson
Marketing/PR Manager
Insect Shield® Repellent Technology
janinerobertson(at)insectshield(dot)com
http://www.insectshield.com
Ph: 206 354-9093
Janine Robertson, Insect Shield Repellent Technology, http://www.insectshield.com, +1 (206) 354-9093, [email protected]
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