FinanceSpectrum.com Gives Thumbs-Up to MLB Advertising for the Affordable Care Act
Boston, MA (PRWEB) July 26, 2013 -- Financial advice online column FinanceSpectrum.com today released their support of the federal government’s efforts to reach Americans through major league baseball games regarding the pending Affordable Care Act. FinanceSpectrum.com feared that many U.S. consumers would not properly educate themselves on the slew of changes to healthcare slated to occur in October, and believes it is wise to seek people out during times when they will be tuned into radios, televisions, and in person.
In an NPR article published July 8th by Eric Whitney, he reported that the White House and its state partners are doing what they can to get professional baseball teams, and other professional sports franchises, to aid them with reaching U.S. citizens to inform the nation about upcoming changes to healthcare. With the Affordable Care Act (ACA) slated to roll out in October, Whitney stated that the federal government is advertising to the country to explain to people how to go about signing up for new health insurance policies—because as he reports, polls have revealed that most Americans do not have firm grasp of how they are supposed to go about making the necessary changes in October. Things will be different for families and seniors alike, how can the federal government reach everyone? Whitney’s article showed that advertising through pro sports teams worked for Massachusetts in 2007, but that some Republicans aren’t enthused by the idea and the NFL reportedly turned down the idea to help with the marketing.
FinanceSpectrum.com is okay with bringing marketing to sports arenas, stating that they have three reasons why they’re so supportive of the idea. FinanceSpectrum.com is quoted as saying, “Number one, baseball is as American a game as it gets, so why not allow messages about the national changes to our health insurance be publicized at the games? It all comes down to keeping Americans in the loop about big new changes which could affect them a great deal. Number two, they already advertise for everything under the sun at ball games, so they might as well advertise for something truly worthwhile. You can’t look at a baseball stadium without seeing dozens upon dozens of banners and signs advertising this company or another, so why stop at insurance companies, sporting goods stores, banks, and grocery stores? What’s the difference between seeing a Burger King sign, versus a Colonial Penn sign, or a Sports Authority sign, or hearing the Sleep Country jingle when you’re listening to a game broadcast? And our final reason: we fear that many people will not go out of their way to research the health care changes, and as such, it’s better to go out and reach them on their level to get the point across.”
Whitney reported in the above-mentioned article that when Massachusetts passed a state late in 2007 that required all residents to possess health insurance, the Red Sox allowed the state to spread the news at baseball games. In all likelihood, this is where the idea to advertise at pro-ball games originated. Charles Steinberg, a Red Sox executive, is quoted as saying of his experience in 2007, “We didn't have negative feedback. In American democracy we debate issues and we come to resolution and we pass laws. And those laws are designed to benefit the people. So when you can be a communicator of the laws of the land, you believe that you're helping people.”
About FinanceSpectrum.com:
FinanceSpectrum.com is an online financial advice column that dishes out tips and information on all areas of money management and personal finance. FinanceSpectrum.com caters its articles toward middle-class, middle-aged American consumers, stating that they enjoy being able to help people with financial debacles and in general educate Americans on impo
http://financespectrum.com, Finance Spectrum, 3479030160, [email protected]
Share this article