Finch Offers Ad Spend Optimization Service for AdWords' New Product Listing Ads
Salt Lake City, UT (PRWEB) July 16, 2013 -- Finch, the leader in PPC for eCommerce solutions, announces the ability to optimize Product Listing Ads. When AdWords users first set up their Product Listing Ads (PLAs), they are prompted to set a maximum cost per click for all products in their catalog. However, each product typically has a different price/profit and a different conversion rate. This means that most advertisers are spending too much per click on some products and not enough per click on other products. Finch solves this problem through its cloud-based service by automating the allocation of advertising budget based on the data collected in the customer’s Adwords account.
“I have been working with Finch for over 3 years, and they have once again shown me their ability to maximize revenues while managing a tight cost line when taking advantage of new Google AdWords opportunities.” said Peter Macaulay, CEO and Owner of Kitchenware Direct.
Finch co-founder Eric Maas summarized the benefits of optimization by asking, “If you are given the choice of optimizing by setting ONE bid for ALL of your products, versus setting an individualized custom bid per product that is based on the revenue/profit data of that particular product - which would you choose?”
Finch has been optimizing AdWords keyword search and display placements since 2009, but added the ability to support PLAs in May. Google Shopping’s free product listing service was recently discontinued to make way for the new PLA format. PLAs are available in the US, UK, Australia, Germany, France, Japan, Italy, Netherlands, Spain, Switzerland, Czech Republic, Brazil, Canada and India.
Free Case Study
Finch offers a free case study about Kitchenware Direct showing how they spent 64% less on their PLA ads while earning 9% more in revenue.
About Finch
Finch helps eCommerce companies earn more! Finch pioneered PPC for eCommerce™ - an online service that maximizes your revenues and profits from AdWords™ combined with PPC and eCommerce expertise. Finch helps over 300 clients worldwide optimize their paid search efforts. Visit finch.com for a free audit to demonstrate results.
Jason Lowry, [email protected], 8019010474, [email protected]
Share this article