Washington, DC (PRWEB) October 12, 2015 -- During tomorrow's Democratic presidential debate, Alkyne Media Group (AMG) will be hosting focus groups with minority voters—Blacks, Hispanics and Asian/Pacific Islanders—to obtain their views of the Democratic candidates’ performance and whether the issues they care most about were discussed. Experts agree on the empirical data that affirms minority voter turnout will be pivotal in deciding which party controls the White House, Congress, governors, state and local legislatures. This is critical to determining redistricting in 2021 following the 2020 census. Campaigns rarely conduct minority focus groups and polling early enough in the election cycle to ensure their campaign platforms include the concerns of minority voters and their messaging is connecting with this important constituency.
The baseline data AMG is gathering is being synthesized with other data and analytic tools Madison Avenue successfully uses to develop marketing campaigns targeting minority consumers to give us a thorough and actionable understanding of how to impact the push/pull factors that will influence minority voter turnout in the 2016 elections. These new focus groups follow on the heels of the national poll and focus groups of minority voters we conducted in June to get a baseline assessment of minority voter sentiments—particularly their views of the President and Congress, and the issues they most want addressed by their elected officials.
When: Focus groups will take place before, during and after the Democratic presidential debate on Tuesday, October 13, 2015. The debate is scheduled to begin at 9pm EST.
Where: AMG will hold its main focus group in Washington, DC and conduct additional focus groups simultaneously in Las Vegas, NV, Miami, FL, and Charlotte, NC. AMG will also partner with the VOTE it Loud Campaign to conduct a flash poll of minority sentiments before and after the debate. Minorities from across the country are encouraged to participate in the flash polling via pollev.com/davidmorgan663. The post-debate focus group is also viewable via Periscope (application) by following Ray Anderson policypro1.
About us: AMG is a marketing, advertising and management consulting firm formed in 2013 to address complex issues and opportunities within a variety of business sectors. http://www.alkynemediagroup.com
david morgan, 4US2WIN, +1 (202) 306-3075, [email protected]