JERICHO, N.Y., Feb. 8, 2018 /PRNewswire-iReach/
To facilitate clinical trial study management for local clinical trial recruitment companies, award winning digital media agency, fishbat, shares three ways to maintain excellent retention numbers for clinical trials.
Clinical trials are an important part of the healthcare process. Data gleaned from trials can be used to develop new medications, improve existing medications, and save patient lives. Therefore, once patients are enrolled in a clinical trial, it's imperative that they remain enrolled. These three strategies can improve study retention:
Provide an outstanding experience for patients. Patients enroll in a clinical trial because they believe the trial will improve their health. However, if their experience in the trial is subpar, the costs may begin to outweigh the benefits, and patients may choose to revert to what they were doing before they enrolled in the trial. High retention rates are maintained when patients are satisfied with their experiences in a trial. Make sure that every aspect of the trial—from the initial phone screen to the doctor visit, follow up, and paperwork—is a pleasant experience for patients. Irritable office staff, long wait times before appointments, and poor communication are quick ways to lose study participants.
Make participation convenient for patients.Though clinical trials adhere to rigid protocols, some flexibility is permitted. If there's a way to make an aspect of the trial more convenient for patients, do it. If patients request to complete paperwork online before their appointment, let them. If patients want to schedule their appointments before work, after work, or on the weekends make those appointment slots available.
Educate with compassion.It's not uncommon for study participants to drop out of a clinical trial because their family members are hesitant about an aspect of the trial. Be sure to provide several educational resources for participants and their family and friends. Let friends and family know they're an important part of the patient's health and invite them to ask questions. Developing relationships in this manner is essential for high retention numbers.
Social media agency, fishbat, is a full-service digital marketing firm and social media agency dedicated to connecting all types of businesses, like CTM a Clinical Trial Recruitment Agency, with their target audiences in the most effective and efficient way. Through innovative strategies in social media management, search engine optimization (SEO), branding, web design, reputation management and public relations, fishbat promotes a consistent and professional online voice for all its clients.
Media Contact: Scott Darrohn, fishbat Media, 855-347-4228, email@example.com
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