NEW YORK, Feb. 22, 2018 /PRNewswire-iReach/
Seeking to assist tamper evident tape companies with their marketing efforts, leading internet marketing company, fishbat, lists four ways to boost sales using email marketing:
- Email frequently. Email audience members at least once a week. Emailing daily or every third day works as well. While many marketing professionals are afraid of bothering their audience with too many emails, increasing the frequency of emails is one of the easiest ways to improve return on investment. Remember, emailing a house contact list is not spamming. Chances are, your company has reasons to get in front of your audience regularly, use those as ideas for email content and email often.
- Develop a funnel for educating new prospects. Each time an individual subscribes to your email list, send them a series of emails that teach them about your company, products, and services. By the end of the email sequence, they will be more familiar with your business and more willing to buy from your company. Be sure to move these individuals into your regular email communication list once the educational emails end to keep them warm and engaged.
- Don't recreate the wheel. Marketing professionals at tamper evident tape companies should only need to create about 25-50 emails. There's no need to write an entirely new email every time you want to send one. Update, edit, and tweak the emails you have. As you use them, those emails become controls or emails you know generate sales. Why add an untested email when you have an email proven to convert leads? As time goes on, you'll gain a sense of which emails work best and for what purposes. Any new emails you create should mimic your most successful emails.
- Use your voice and be authentic. Find a person to be the face of your company email marketing agenda. Use their voice in every email. Emails are communications between people, and though they can be formal, ultimately, the most effective emails are steeped in authenticity. Conversational is not informal. Don't be afraid to use your voice and have a sincere conversation with your audience in your emails. That's what your audience wants.
fishbat is a full-service digital marketing firm and social media agency dedicated to connecting all types of businesses, like American Casting & Manufacturing Security Tape Supplier, with their target audiences in the most effective and efficient way. Through innovative strategies in social media management, search engine optimization (SEO), branding, web design, reputation management and public relations, fishbat promotes a consistent and professional online voice for all of its clients.
Media Contact: Scott Darrohn, fishbat, 855-347-4228, firstname.lastname@example.org
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