NEW YORK, May 18, 2018 /PRNewswire-iReach/
Leading internet marketing company, fishbat, shares four types of videos that could security tape companies effectively advertise their business.
Video is a powerful marketing tool. When presented with the option to watch a video or read a post, consumers will often choose to watch a video because video does the thinking for them, is more engaging, and can be equated to storytelling.
Nevertheless, businesses need to create the right types of videos for them to be effective. Although the effectiveness of video marketing depends on how well a given video speaks to its target audience, there are a few types of video with near universal appeal. These are "safer" choices because they offer value regardless of who your target audience is.
- Explainer videos. Explainer videos, or "how to" videos, help your audience to accomplish a task. These types of videos often focus on how to use a product or how a product works. To add extra "oomph" to your video, have a staff member do the demo. This gives your audience a glimpse into the inner-workings of your company which helps build brand loyalty.
- Video success stories. Video success stories, or video testimonials, can replace traditional testimonials. An actual customer sharing how your product helped them is a powerful way to convert buyers looking for more information before they invest. When creating this type of video, prepare an interview script ahead of time. Have someone from your company (or a third-party with journalistic experience) interview the happy customer.
- A brand video. Every company should have a brand video. A brand video explains who your company is, what it values, its goals and objectives, history, and future directions. When prospects want to get to know your company, a brand video makes it effortless for them to do so.
- A CEO talks video. A fun video for the engaged CEO is a CEO talks video. This type of video can be created and posted online every quarter, whenever there's a new product launch, or within email marketing scripts. When the CEO speaks to consumers it creates the impression that they're invested in the product and the customer.
fishbat is a full-service digital marketing firm and social media agency dedicated to connecting all types of businesses, like American Casting & Manufacturing, with their target audiences in the most effective and efficient way. Through innovative strategies in social media management, search engine optimization (SEO), branding, web design, reputation management and public relations, fishbat promotes a consistent and professional online voice for all of its clients.
Media Contact: Scott Darrohn, fishbat, 855-347-4228, email@example.com
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