JERICHO, N.Y., Feb. 7, 2018 /PRNewswire-iReach/
To assist businesses with their digital marketing, award-winning digital marketing agency, fishbat, shares several ways clinical trial recruitment agencies can use digital marketing to improve recruitment.
As more patients look to the web for answers to questions about their health, clinical trial recruitment agencies gain an advantage—cheaper, more effective marketing. In fact, digital marketing can facilitate and improve clinical trial patient recruitment in several ways:
1. Digital marketing attracts patients seeking a clinical solution. Nearly all patients use the internet, and many use the internet to search for clinical solutions to their health problems. Digital marketing can attract individuals who are both seeking information and are ready to act to improve their health. Targeting this information to such individuals means recruitment agencies reach patients who are ready and eager to enroll in a clinical trial.
2. Digital marketing is an easier and more cost-effective solution to recruiting patients with rare conditions. Digital marketing can be targeted to speak directly to patients with specific conditions and placed where these patients land through search engine queries on the internet. As a result, recruiting difficult to find patients is easier, cheaper, and less time-consuming.
3. Digital marketing facilitates broader distribution of clinical trial information. Digital marketing makes it possible to put information about a clinical trial almost anywhere on the web. Consequently, the information is disseminated to patients who may never have come across it if only traditional means of advertising were used. Essentially, the more people who know about a clinical trial, the better, as widespread awareness usually leads to larger enrollment numbers.
4. Digital marketing connects patients to education. Patients tend to turn to the internet to find answers to questions about their health. By providing an array of educational materials online, recruitment agencies can develop relationships with patients, which in turn can lead to more successful recruitment.
fishbat social media agency is a full-service digital marketing firm and social media agency dedicated to connecting all types of businesses, like CTM a clinical trial recruitment agency, with their target audiences in the most effective and efficient way. Through innovative strategies in social media management, search engine optimization (SEO), branding, web design, reputation management and public relations, fishbat promotes a consistent and professional online voice for all its clients.
Media Contact: Scott Darrohn, fishbat Media, 855-347-4228, email@example.com
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