Flow Kana Launches World’s First Omni-Channel Cannabis Marketing Campaign To Promote Industry Unity
San Francisco, CA (PRWEB) April 18, 2016 -- Sustainable cannabis brand Flow Kana today honors the unique and cherished culture of California’s small-batch cannabis farmers in a first-of-its kind omni-channel marketing campaign appearing simultaneously on billboards, bus exteriors, bus shelters, in print in local weekly newspapers and magazines throughout the Bay Area. The new ad campaign, titled The California Way, uses images and quotes from actual California cannabis farmers to personify the tens of thousands of individuals, families and collectives who together comprise California’s most lucrative agricultural industry. Emphasizing the need to honor California’s farmers and their unique challenges on the eve of full legalization, The California Way advertising blitz is supplemented by digital ad placements on various media channels. In addition, Flow Kana will be releasing a series of high-quality videos shot and produced by its top-tier videography team. The California Way campaign launches Monday April 18th, and runs through May 15th. In all, Flow Kana expects its ads to generate 15 million impressions across online and offline channels during the campaign period.
“California’s cannabis community looks to celebrate the final 4/20 under prohibition this month, due to pending legislation, but we still have to address serious concerns about the integrity of California’s cannabis industry going forward,” says Flow Kana co-founder and CEO Michael Steinmetz. “The health of millions of cannabis users, and the livelihood and culture of tens of thousands of California farmers, is at stake. Other states have shown what happens when large-scale corporatization prevails in cannabis, and we’re leading the charge to move our industry forward harmoniously, so that California farmers, cannabis consumers and dispensaries all win,” say Steinmetz. “This industry does not have to be a game where some lose so that others can win. Everybody stands to gain if we work together.”
Beyond its message of farmer advocacy and cannabis industry unity, Flow Kana’s pioneering campaign pushes the envelope for the advertising industry itself, which has been reticent to offend audiences with cannabis content, or alienate major advertisers such as pharmaceutical companies whose drugs can be replaced by cannabis. Flow Kana’s California Way campaign marks a turning point in America’s dialog about cannabis as an accepted part of everyday life. Through its omni-channel marketing campaign, Flow Kana hopes to inspire further advertising clarity and education for medical cannabis, an industry that is expected to grow by 25 percent to about $6.7 billion this year, while establishing itself as the benchmark brand for unrivaled cannabis quality and sustainability.
In addition to its omni-channel marketing campaign, Flow Kana is also launching a cultural alliance: The California Way Consortium. This collaboration unites like-minded organizations who believe that the California cannabis industry must come together to plant the seeds for a future of sustainable, small-batch cannabis grown by generations of independent farmers. The consortium is set to commence on April 22, 2016 at the Earth Day Film Festival in San Francisco.
ABOUT FLOW KANA
Bay area–based Flow Kana is a pioneer in the cannabis industry, creating the first sustainable, sun-grown cannabis brand that embraces California values and the small farmer ecosystem. Flow Kana partners with and gives scale to craft farmers in the Emerald Triangle who focus on small-batch boutique strains. Their curated list of unique flowers and concentrates are available to patients through select Bay Area dispensaries and delivery services, and is soon to expand throughout California. For more information, please visit http://www.flowkana.com or connect with the company on Facebook, Twitter and Instagram.
Flavia Cassani, Flow Kana, https://www.flowkana.com/, +1 650-485-0524, [email protected]
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