ForRentUniversity.com® Releases “Connect & Discover: Today’s Digital Savvy Student Renter” White Paper
Norfolk, VA (PRWEB) July 25, 2013 -- ForRentUniversity.com®, a targeted marketing solution and unique internet listing service designed for college student renters and their parents, has published Connect & Discover: Today’s Digital Savvy Student Renter. After surveying more than 1,000 student renters and prospects, ForRentUniversity.com has pinpointed the needs and challenges of this diverse demographic, and has revealed its findings about off-campus housing in the newly released white paper.
When it comes to searching for an off-campus apartment, student renters are savvy and resourceful. Filled with statistics compiled from student renters nationwide, this white paper addresses:
How students prefer to engage with their communities
○ 77% of students surveyed would participate in a text messaging program provided by their community
Which factors influence students’ rental decisions
○ 75% of students surveyed say price is the number one factor when deciding where to live
How students are searching for off-campus housing
○ 47% of all students use an internet listing service like ForRentUniversity.com to conduct their apartment search
How to engage with student renters and encourage resident retention
○ 46% of students prefer to engage with their communities on Facebook, and they want to see interesting news, event information, and hyper-local deals
“ForRentUniversity.com is tailored to meet the student renter's expectations, and Connect & Discover: Today’s Digital Savvy Student Renter will give you insights to help you better understand this demographic,” said Kim Cory, director of student media for ForRentUniversity.com. “Student housing operators can gain leverage with a diverse online marketing solution that expands the community’s reach to more students and parents looking for off-campus housing."
Download Connect & Discover: Today’s Digital Savvy Student Renter today!
About ForRentUniversity.com®
ForRentUniversity.com® offers property managers and off-campus communities increased online exposure through multiple advertising opportunities. The mission of ForRentUniversity.com is to enhance the visibility of communities through dynamic search outlets on the website and an expansive network of linked services. ForRentUniversity.com utilizes innovative listing tactics to promote communities, and also offers communities direct engagement with residents through Facebook and Twitter.
About For Rent Media Solutions™
Founded in 1982 as For Rent Magazine®, For Rent Media Solutions™ is headquartered in Norfolk, Va., and provides property managers and owners with diverse marketing and advertising products. These products are easy to use, easy to understand, and designed with the renters in mind. For apartment shoppers, For Rent Media Solutions provides robust community listings in a multitude of media, including print, social, online, mobile, video and an extensive distribution network. For Rent Media Solutions publishes 85 magazines covering more than 80 markets nationwide, including After 55™ Housing & Resource Guide, ForRent.com Magazine and ParaRentar. For Rent Media Solutions operates five additional websites: ForRent.com©, SeniorOutlook.com®, Corporate Housing.com®, ParaRentar.com® and ForRentUniversity.com®. Visit ForRent.com for more information, or visit us on Facebook, Twitter, Youtube and LinkedIn.
Wendy Froelich, For Rent Media Solutions, http://www.forrent.com, (757) 351-7363, [email protected]
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