Fortiva Retail Credit Hires a Marketing Leader and Rolls Out New Branding
Atlanta, Georgia (PRWEB) October 22, 2015 -- Fortiva, the leader in second look financing, has taken key steps to better serve its clients and further their efforts to increase sales.
Hires Teresa Caro as Senior Vice President of Marketing
With more than 20 years of experience, Teresa Caro comes to Fortiva with an extensive marketing strategy background. She has held leadership positions at premier digital agencies such as Razorfish and Engauge (now Moxie USA).
"We are excited to add Teresa to our team. Having been in the consumer finance business for 20 years and funding over $25 billion in consumer loans, we understand the need to constantly adapt to the ever-changing needs of our marketplace. Today’s clients are looking for more ways we can help them increase sales. Bringing on additional marketing expertise and clarifying our brand and our message are only the first steps in continuing our leadership in second look financing," said Jeff Howard, Fortiva CEO.
Introduces New Branding for its Retail Credit Offering
In today’s cluttered marketplace and traditional color palettes, there is an opportunity to make an impact, visually. Fortiva Retail Credit’s new logo and website increase awareness, appeal to new markets, and epitomizes the company’s energy as well as commitment to get the message out about second look financing.
Caro said, "The Fortiva name already represents innovation through Fortiva’s deep underwriting, flexible technology, instant decisioning, and paperless process, which come to together to create a best-in-class second look financing solution. This new brand keeps pace with current design trends and amplifies the forward thinking aspect of the brand."
Retailers, home improvement contractors and businesses across multiple industry verticals report increased take rate and average ticket price when second look financing options are offered, yet many organizations are still not aware this solution exists or misunderstand the value. For more information about Fortiva Retail Credit and second look financing please visit http://www.fortivaretailcredit.com.
About Fortiva Retail Credit
Fortiva Retail Credit is the leading second look finance provider. With 20 years of underwriting experience and having financed over $25 billion in less-than-prime loans, Fortiva leverages instant decisioning capabilities, deep underwriting and a paperless process to provide a best-in-class program for its partners. Our flexible technology platform allows us to offer loans within seconds. Headquartered in Atlanta, GA, Fortiva services clients in a number of markets such as Home Improvement, HVAC, Furniture, Electronics, Elective Medical, Dental and Educational Services. Fortiva Retail Credit serves all U.S. markets including Puerto Rico and the U.S. Virgin Islands. Visit us at http://www.fortivaretailcredit.com.
Teresa Caro, Fortiva, http://www.fortivaretailcredit.com, +1 770-828-3205, [email protected]
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