Beginning in April, the Live Be Yoga Tour will visit more than 50 yoga studios, festivals, and events across the United States to show how yoga is transforming lives both on and off the mat. The open call for tour ambassadors closed at the end of January and garnered interest from more than 450 men and women from all over the world—including more than 25 countries and 40 states—spanning ages 18 to 70.
“The overwhelming numbers and cross-section of yoga practitioners who responded are amazing,” said Jaymi Bauer, Gaia’s chief marketing officer. “It’s truly a confirmation of what we at Gaia and Yoga Journal believe: Yoga as a lifestyle has taken root across North America.”
The Live Be Yoga Tour will take place from April through September of this year. At each stop, the tour will ask yogis to share on camera their inspiring stories of how they discovered yoga in the studio, at home, and elsewhere; how it transforms their lives; and how they continue to find life balance through living their yoga. The Live Be Yoga Tour will also discover and spotlight the country’s most talented yoga teachers and top locations for yoga practice, retreats, and teacher trainings.
“The people who raised their hands to say, ‘I want to represent the tour,’ were a diverse group—singles, couples, co-workers, and even a few pairs of twins,” said Carin Gorrell, Yoga Journal’s editor in chief. “Some of the applicants were yoga instructors or studio owners, but many weren’t working in the industry at all—they were chefs or engineers or doctors. It’s a reflection of how broad and varied a group yoga practitioners are.”
The final selection of two ambassadors will be made in the coming weeks, as the tour’s full schedule is also being finalized. The Live Be Yoga Tour will begin at Yoga Journal LIVE! New York on April 6, and end at Yoga Journal LIVE! Colorado, in Estes Park, in September.
The #LiveBeYoga movement can be followed online at yogajournal.com/livebeyoga, where viewers will be able to access exclusive content, interviews, and teachings.
About Yoga Journal
Founded in 1975 by members of the California Yoga Teachers Association, Yoga Journal (yogajournal.com) offers all practitioners—from beginners to masters—expert information on how to live a healthier, happier, more fulfilling life both on and off the mat. Every day, Yoga Journal engages its print, online, and live audience with top teacher insights and in-depth reporting on poses, breathing, meditation, nutrition, health, trends, and more. Always informative and inspiring, the magazine’s welcoming, inclusive point of view puts every reader in front of the world’s best teachers. With 12 international editions spanning 28 countries, and five national live events annually, Yoga Journal is the world’s largest and most influential yoga brand.
Gaia, previously Gaiam TV, is a streaming-video subscription service offering exclusive streaming conscious-media content. Gaia’s library contains more than 7,000 films, documentaries, yoga practices and original programs to guide its viewers on their journeys of personal growth, spirituality, and seeking truth. Gaia offers members the unique capability to download content for offline viewing. Gaia is currently available on Amazon Prime, Apple TV, iPad, iPhone, Google Chromecast, and Roku. For more information, visit Gaia.com.
Jason Jansky, DStreet, http://www.dstreetpr.com, +1 (303) 748-3300, [email protected]