George Clooney, Rande Gerber, and Mike Meldman to Open Importing Company
(PRWEB) November 20, 2015 -- Brought to you by those who drink it, Casamigos Tequila founders and owners, George Clooney, Rande Gerber, and Michael Meldman have created what is the most successful and fastest growing ultra-premium tequila in the country. Due to the rapid growth and success of Casamigos Tequila, including numerous top awards, its founders and owners have decided it is time to take importing in house. Casamigos Spirits Company will be the exclusive importer for Casamigos Tequila effective January 1, 2016.
“We are extremely proud of Casamigos Tequila’s success and are very happy people enjoy drinking Casamigos as much as we do,” say Casamigos owners George Clooney, Rande Gerber, and Michael Meldman.
They have tapped liquor industry powerhouse, Lee Einsidler, former CEO of Sidney Frank Importing Company to head up their newest venture, Casamigos Spirits Company. “The excitement, dedication, and authenticity of Casamigos Tequila reminds me of when I launched Grey Goose Vodka, which quickly became the number 1 selling ultra-premium vodka worldwide,” said Lee Einsidler newly appointed CEO of Casamigos Spirits Co. "The overwhelming consumer reaction to Casamigos Tequila, the glowing product reviews, call to mind that same phenomenon. Casamigos has all the necessary ingredients for tremendous success and is the reason it has become the fastest growing premium tequila in the country: the best tasting, smoothest tequila, perfect package design, grassroots popularity, critical acclaim, and enormously talented and dedicated owners and team behind it," Einsidler continued.
Lee Einsidler, was born into the liquor industry as his grandfather and father spent their entire careers in the retail liquor business. Einsidler joined Sidney Frank Importing Company in 1991. Under his stewardship the company’s flagship brand, Jägermeister, grew from 200,000 cases to a high of 2.8 million cases. Einsidler played a lead role in the creation, introduction and eventual sale of Grey Goose Vodka to the Bacardi Company in August of 2004 for a record sum.
When Casamigos Tequila was looking for a new importer to take their brand to iconic status many of the big importing companies came knocking at their door. Under Einsidler’s leadership, Sidney Frank Importing Company won the importing rights for Casamigos Tequila in April of 2014. Along with Einsidler, Adam Rosen, EVP, and Olivier Bugat, VP, of Sidney Frank Importing Company will help lead the team at Casamigos Spirits Company.
Adam Rosen, is a sales and marketing executive with seventeen years of beverage alcohol experience. Across his career Adam has been responsible for national business results on world-class brands such as Johnnie Walker, Tanqueray, and Stolichnaya. Olivier Bugat has been a Product Development Executive at Sidney Frank Importing since 1997. His knowledge of production and brand development was instrumental in the phenomenal success of Grey Goose, and has been an invaluable part of Sidney Frank Importing’s efforts to build Casamigos Tequila.
Casamigos Spirits Company will be adding additional sales executives to their incredibly talented existing sales team across the country.
Casamigos Tequila experienced explosive growth during the calendar year of 2014, with international launches in Ibiza and London and sales increasing over five times the previous year. This growth has continued throughout 2015 with sales increasing more than 150% over the same period last year.
About Casamigos Tequila
Brought To You By Those Who Drink It. Privately owned by longtime friends George Clooney, Rande Gerber and Mike Meldman. On the rocks, by the shot at times straight from the bottle. Tequila-filled nights with friends is how Casamigos was born. Our idea was to make the best-tasting, smoothest tequila, whose taste didn’t have to be covered up with salt or lime. So we did. Available in Blanco, Reposado, and Añejo, these small batch, ultra-premium tequilas are made from the finest hand-selected 100% Blue Weber agaves grown in the rich red clay soil and cool climate in the highlands of Jalisco Mexico for a minimum of seven years.
Since its launch in the United States in January 2013, Casamigos Tequila has since launched in Canada, the UK, Bahamas, Spain, and Hong Kong. Casamigos has garnered the highest accolades from the spirit industry’s most well respected authority figures.
For more information on Casamigos Tequila, please visit casamigostequila.com; follow us on Facebook at Facebook.com/Casamigos, and on Twitter, Instagram, and Pintrest @Casamigos.
Kellie Olisky, CASAMIGOS TEQUILA, +1 310-709-0554, [email protected]
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