GetUSales Unveils Sales Emails That Are More Relevant Than Ever
(PRWEB) January 31, 2014 -- Sales emails are a classic marketing approach, so much so that many consider them to be outdated and irrelevant. However, this extreme ideology fails to account for the modern day evolution of such an effective marketing tool. GetUSales has recently unveiled its line of relevant sales emails that small businesses can use to generate leads and increase sales.
Modernizing Sales Emails
It is true that writing standalone sales-oriented emails to cold lists can truly harm a company's prospects for online sales, but marketing automation and education has changed everything.
With marketing automation tools like Infusionsoft from GetUSales on hand, a business can:
- Send educational emails to its list
- Help prospects and customers keep up with the latest industry trends
- Broadcast amusing current events within the company
All of these items and more can improve the sales email experience when the time comes.
Helping Both Buyer and Seller
Infusionsoft allows marketing professionals to understand what users like and how and when to effectively communicate with them. Seen in this light, sales emails are meant to help the customer rather than simply pummeling them with hard-sell communications all the time.
Marketing emails can also include promotions to help sweeten the deal. This is a great approach for holidays and special events, and it may be exactly what a customer was holding out for. Whether addressing a business-to-business or a business-to-consumer audience, members of the list are much more willing to see sales messages after a company has consistently provided beneficial info for free.
Sending the Right Message
Sending the right marketing message in sales emails is both an art and a science. Split testing emails and checking performance is a great way to start. The marketing team at GetUSales has tried this approach numerous times to great effect. This can include testing subject lines, body copy, images, and more.
Infusionsoft helps small- and medium-size businesses across the nation to qualify leads so that they'll receive offers that truly interest them. This can help reduce spam rates and increase positive statistics like open and conversion rates.
While sending a sales email may seem a bit old-fashioned, it's still a very relevant and effective approach that the vast majority of businesses should actively pursue.
GetUSales thrives on building effective, hand-crafted and pre-built email marketing campaigns for a variety of industries from real estate to wedding coordination. The company is constantly researching the automation field’s latest developments to provide its diverse client base with the most advanced and profitable services possible.
For more information, visit http://www.GetUSales.com or call 1-855-834-4850.
Lee Goff, GetUSales, http://www.getusales.com, 855-834-4850, [email protected]
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