San Jose, California (PRWEB) June 04, 2015 -- Follow us on LinkedIn – The advertising, media & broadcasting industry is undergoing dramatic changes in advertising standards, technology, business/service models, quality of service, and improvements in Service Level Agreements (SLAs). The evolution of new advertising, broadcasting and media platforms such as streaming media, online video, and other out-of-home (OOH) digital media platforms, is rapidly changing the rules of the game. Advertising in the new age of media is a challenge in itself. On-demand new media include online newspapers, blogs, podcasts, online streaming, video games, and social media, among others. These new media channels are interactive and allow for creative participation enabling audience engagement like never before. The changing media distribution landscape, fragmented audience base, stringent broadcasting regulations, shift in spending patterns, the rise of new disruptive competitors and the breakdown of traditional distribution barriers, are factors intensifying competition in this increasingly innovation driven industry. To cite an example is the shift in the distribution of content from proprietary networks to open, IP-based, over-the-top platforms. Adapting to a changing advertising environment requires competitive awareness to accurately analyse the profitability of product portfolio and content performance. Continuous evaluation of competitor efforts is therefore critical to the quality of business decision making and is the key to survival in the marketplace.
The new collection of company intelligencer styled reports offer perspectives on companies, their business lines, products/services, and relevant market shares. The profiles provide facts, figures and analytical insights on all company activities, annual sales and revenue turnover. Each of the reports is informatively annotated with statistical analysis that provides on-the-fly business insights into the global Advertising, Media & Broadcasting Industry. A general characterisation of the industry is provided for a topical understanding of the macro market environment in which companies operate. The reports capture vital industry data such as global advertising revenues by region, platform (i.e. online advertising video advertising, socially enabled advertising, newspapers, magazines, radio, T.V networks etc.), market size analysis for classified advertising, cinema advertising, digital advertising, Internet advertising, mobile advertising, newspaper advertising, search advertising etc., player market share analysis of leading advertising and marketing providers including display advertising companies, newspaper companies, online advertising companies, and television advertising companies, among others. All analysis is provided for global and select regional markets. The reports also provide coverage on company news & stories, mergers, acquisitions and other noteworthy strategic corporate developments.
For more details about specific coverage in each report, please click here
Companies covered across the diverse sub-sectors of the Advertising, Media & Broadcasting Industry include –
Omnicom Group, Inc. (USA)
WPP Plc (UK)
Gannett Company, Inc. (USA)
The E.W. Scripps Company (USA)
Dentsu, Inc. (Japan)
Lamar Advertising Co. (USA)
Alliance Data Systems Corporation (USA)
Fairfax Media Ltd. (Australia)
Meredith Corporation (USA)
Hakuhodo DY Holdings, Inc. (Japan)
APN News & Media Ltd. (Australia)
Netflix, Inc. (USA)
Seven West Media Ltd. (Australia)
Asatsu-DK, Inc. (Japan)
Ten Network Holdings Ltd. (Australia)
Media General, Inc. (USA)
Viad Corporation (USA)
Prime Media Group Ltd. (Australia)
Chime Communications Plc (UK)
MDC Partners, Inc. (USA)
Gray Television, Inc. (USA)
Macquarie Radio Network Ltd. (Australia)
Nexstar Broadcasting Group, Inc. (USA)
Blinkx Plc (UK)
Havas Group (France)
Inter Active Corporation (USA)
Interpublic Group of Companies, Inc. (USA)
JCDecaux SA (France)
Millennial Media, Inc. (USA)
Pandora Media, Inc. (USA)
Publicis Groupe S.A. (France)
YuMe, Inc. (USA)
Cheil Worldwide, Inc. (Korea)
Criteo S.A. (France)
Esha Media Research Ltd. (India)
iSentia Group Ltd. (Australia)
M&C Saatchi Plc (UK)
Nation Broadcasting Corporation PCL (Thailand)
Tiger Media, Inc. (China)
About Global Industry Analysts, Inc.
Global Industry Analysts Inc., (GIA) is a leading publisher of off-the-shelf market research. Founded in 1987, the company currently employs over 800 people worldwide. Annually, GIA publishes 1500+ full-scale research reports and analyzes 40,000+ market and technology trends while monitoring more than 126,000 Companies worldwide. Serving over 9500 clients in 27 countries, GIA is recognized today, as one of the world's largest and reputed market research firms.
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