Global Mixed Reality Learning Market Surges to $9.9 Billion by 2023
SEATTLE, March 1, 2018 /PRNewswire-iReach/ -- Revenues for Mixed Reality Learning products and services will more than double to $9.9 billion by 2023, according to a new market report by Metaari called "The 2018-2023 Worldwide Mixed Reality Learning Market". This is the most comprehensive analysis of the thriving global market ever published. The current Mixed Reality Learning market is a lucrative value chain and the revenue opportunities are abundant in every region of the planet.
"Mixed Reality (MR) is defined in the report as the experience of simulation, augmented reality (AR), virtual reality (VR), and the biophysical environment along an immersion spectrum," comments Sam S. Adkins, Metaari's Chief Researcher and author of the report. "This immersion spectrum is described in the Mixed Reality Immersion Spectrum section in the Executive Overview."
The major global catalysts include: native support in operating systems and on devices, a surge in private investments flowing to startups, the growing number of inexpensive authoring tools coming on the market, the extraordinary advances in VR-based Mixed Reality Learning products in the healthcare sector, the high demand for a new type of augmented performance improvement product in the industrial verticals, and the exponential innovation in Location-based Learning (LBL) and augmented Location Intelligence.
The report has 182 pages, 30 forecast tables, and eight figures. The report's organizational license is available for sale at $3,150.00 USD.
To obtain a free Executive Overview of this report and to get ordering information, email: [email protected]
There are three sections in this report: a deep-dive analysis of the major catalysts driving the market, a demand side-analysis, and a supply-side analysis. The analysis of the catalysts provides a detailed discussion of the six major catalysts driving the global Mixed Reality Learning market.
The demand-side analysis breaks out five-year revenues forecasts for seven international regions and by six buying segments. Five-year forecasts are provided for seven regions: Africa, Asia Pacific, Eastern Europe, the Middle East, Latin America, North America, and Western Europe.
"The Eastern Europe section includes a discussion on the vibrant custom content development hub in Ukraine," reports Adkins. "The Western Europe section has a detailed analysis of the dynamics of the market in the Nordic Cluster, which is comprised of Denmark, Norway, Sweden, Finland, Iceland, Greenland, the Faroe Islands, and the Åland Islands. The Nordic Cluster is the most concentrated revenue opportunity outside the US and China."
The demand-side analysis includes five-year forecasts for six buying segments: consumers, PreK-12 schools, tertiary & higher education institutions, local/state/provincial/prefecture government agencies, federal government agencies, and corporations & businesses.
The supply-side analysis provides revenue forecasts for three major product categories: packaged retail content (further broken out by eight types), custom content development services, and authoring tools & platforms.
The packaged retail content forecast in the supply-side analysis includes five-year forecasts for eight types of packaged Mixed Reality Learning content including cognitive learning, knowledge-based, skill-based, language learning, early childhood learning, performance assessment, role-based behavior modification, and location-based learning. Each provides quite distinct revenue opportunities for suppliers.
"Apple and Google have dramatically opened up the market for augmented mobile applications due to the release of the Apple ARKit and the Google ARCore SDKs in 2017," comments Adkins. "Both platforms make it much easier to develop AR experiences, but perhaps more significantly, provide native support for AR on the devices. Going forward, all new releases of iOS and Android phones will have native support for AR; billions of devices will support AR in 1-2 years."
The current Mixed Reality Learning market is being driven by the demand for products in the industrial and healthcare sectors. There is now a booming demand for industrial field-based augmented reality learning in the corporate and government segments. Mixed Reality Learning is having a profound impact on healthcare education and training. Mixed Reality Learning is proving to be very effective at improving performance, decreasing training time, reducing errors, and increasing productivity. These are compelling value propositions.
The market dynamics will change over the forecast period as AR and VR headset prices continue to fall and more packaged retail content becomes available for the academic and consumer segments.
"The global market for Mixed Reality Learning is in the midst of profound innovation and transformation (if not outright disruption)," adds Adkins. "These innovations are exponential in the sense that they are not small incremental linear innovations common to traditional products; they are fundamentally new types of learning products. The one common characteristic of these new learning technologies is that they enable real-time knowledge transfer."
About Metaari
Metaari (formerly Ambient Insight) is an ethics-based quantitative market research firm that identifies revenue opportunities for advanced learning technology suppliers. We track the learning technology markets in 122 countries. We have the most complete view of the international learning technology market in the industry. Metaari focusses solely on advanced learning technology research on products that utilize psychometrics, neuroscience, game mechanics, robotics, cognitive computing, artificial intelligence, virtual reality, and augmented reality.
Media Contact: Sam Adkins, Metaari, 360-805-4298, [email protected]
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SOURCE Metaari
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