Gourmet Growth: MOOYAH Burgers, Fries & Shakes Opens Restaurant in Sherman, Texas
DALLAS (PRWEB) July 22, 2013 -- Burger enthusiasts in Sherman, Texas will have something new to drool over, as MOOYAH, a fast casual, “better burger,” fries and shakes chain, is excited to announce the opening of its newest location at 4114 Highway 75 North, Suite 100, on Monday, July 22, 2013. To celebrate the new opening, MOOYAH of Sherman will host friends and family days on Friday, July 19 and Saturday, July 20. During these events, the restaurant will offer a total of 600 coupons for staff to share with their friends and family. In addition, MOOYAH will host a grand opening celebration on Saturday, August 3 by giving away FREE MOOYAH to the first 50 Guests in line. With 35 locations now open in Texas, MOOYAH hopes to become a Sherman staple, bringing a delicious dining experience to families, friends and neighbors.
“Being a Dallas-based brand, we’re very excited to continue growing in the state and to bring a better, customizable burger concept to even more communities in Texas,” said Michael Mabry, director of franchise for MOOYAH. “Our Guests are the driving force behind our success and growth, so we’re very eager to celebrate and honor our loyal fans on August 3 with a grand opening celebration.”
Philip Sipe, owner of the Sherman location, graduated from Texas A&M University in 1986. Just after graduation, Sipe began working for Texas Instruments in Sherman, where he spent the next 26 years of his career. With a growing desire to run his own business, Sipe began looking for ownership opportunities and chose MOOYAH because of its superior quality products and excellent operations. Sipe and his wife Teresa, who is a teacher, are eager to further expand MOOYAH’s presence in the state.
“One day I took my family to eat at the MOOYAH located in Allen, Texas and I was very impressed with the experience,” Sipe said. “The food was great and the employees were very friendly, so I knew it was a company I wanted to be involved with. I look forward to serving the Sherman community and cannot wait to provide them with a burger experience they will not be able to live without.”
At MOOYAH, customization is king. Guests have the advantage of choosing from a variety of bread options, such as freshly-baked white or wheat buns and hand-crafted lettuce wraps to accompany either the never-frozen 100 percent American beef patty, Jennie-O turkey patty or the mouthwatering veggie burger. Each gourmet burger creation comes with a selection of unlimited veggies and a choice of nine delicious sauces.
MOOYAH French fries come together in a six-step process that takes a total of 24 hours to completely prepare. A delightful combination of constant attention and a little magic help transform fresh spuds into perfect, crisp-on-the-outside and fluffy-on-the-inside fries. Never one to forget dessert, MOOYAH offers handcrafted shakes, allowing Guests to choose from classic flavors like vanilla and chocolate, or opt to make their own creations with toppings such as cookie dough, peanut butter cups and more.
“Our goal is to create better burgers for our Guests by offering fresh, quality ingredients and customizable options. By giving them the power to create their perfect meal, Guests always leave happy and satisfied,” said Alexis Barnett Gillette, director of marketing for MOOYAH. “We hope this new restaurant in Sherman will help the brand develop even further into surrounding areas and bring superior burgers, fries and shakes to new neighborhoods.”
Seeing incredible growth in 2012 alone, MOOYAH continues its unending expansion, already awarding an additional 29 units, with plans to provide 400 jobs to local communities in 2013. The brand shows no signs of slowing down and aims to deliver a simple American classic that’s not only made well, but produced in a friendly and comfortable environment to new and fresh markets in the future. MOOYAH is currently focusing its expansion efforts in California, Florida and the Northeast.
ABOUT MOOYAH BURGERS, FRIES & SHAKES
MOOYAH Burgers, Fries & Shakes is a fast-casual, “better burger” concept serving mouth-watering made-to-order burgers, hand-cut French fries made from high-quality Idaho potatoes, and handcrafted 100-percent ice cream shakes. Founded in 2007, the Plano, Texas-based company only uses fresh, American lean beef and all-natural Jennie-O® turkey burgers, buns baked in house, real cheeses and toppings made from garden-fresh ingredients. It offers online ordering, and a cookout trailer for corporate, social and fundraising events. MOOYAH has been ranked 1st overall in Restaurant Business’s 2013 Future 50 list, listed as No. 8 in Fast Casual Magazine’s annual Top 100 Movers & Shakers in 2013, a list they have been at the top of for several years in a row, and BurgerBusiness included MOOYAH in its list of “11 Burger Chains to Watch in 2011.” The brand was also recognized in USA Today’s Top 50 Franchises for Military Veterans in June of 2013. For more information on MOOYAH, its menu or franchising opportunities, please visit http://www.mooyah.com. Follow MOOYAH on Twitter @MooyahBurger and connect with MOOYAH on Facebook Fan page.
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Chris Powills, No Limit Agency, http://www.nolimitagency.com, 312.526.3996, [email protected]
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