Gritty Writer Proves Message Design Strategy Enhances Small Business Marketing Efforts
Atlanta, GA (PRWEB) July 30, 2013 -- Gritty Writer, the message design company, teaches small business owners that it’s the conversation behind an image that gives it meaning. And it’s the small business owner’s responsibility to choose and design that message on purpose. No matter how aesthetically appealing a brand looks or how great the marketing effort, without a meaningful conversation and a well-designed plan for communicating that message small business owners can easily miss their target audience and hurt their bottom line. “In order to survive the short attention spans of an overstimulated shopping community, small businesses need a message design strategy,” says CEO Jamillah (MsJ) Warner.
“Before you spend another dime marketing anything,” says Warner, “design your core marketing message. Get clear about what you want to say, who you’re targeting, what they need to hear and why it matters to you as well as your audience.” Without a clear message, it’s easy to waste time, money as well as team effort. And small businesses can’t afford to “hemorrhage momentum from one failed marketing attempt to the next.”
Small brands serve targeted communities. According to MsJ, “you only have nano-seconds to connect with them.” To help small business brands learn to make those moments count, Gritty Writer offers the Gritty Kit, a complimentary communication tool-box. The three part kit teaches the basics to designing a heartfelt message that becomes the center of every person’s marketing — and communication — decision.
“As a small business owner you have something to say. That conversation matters to your target audience, if they get the chance to hear you,” says Warner. “It’s less about a system working against you and more about using everything that you have — image, words, business cards, websites, everything — to advance one core marketing message, THE message that your target audience needs and wants to hear.”
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Jamillah Warner, MsJ for short, is a poet with a passion for business specializing in custom-made business and marketing content that often carries an emotional thread. Warner’s bylined and ghostwritten works can be found on various Fortune 1000 and Fortune 500 online properties. Warner is also the CEO at Gritty Writer, the message design company.
Jamillah Warner (MsJ), Gritty Writer, http://www.GrittyWriter.com, 404-419-6819, [email protected]
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