GutCheck Reports Strong First-Half 2013 Adoption of On-demand Market Research
Denver, Co. (PRWEB) July 29, 2013 -- GutCheck, a leading on-demand research community platform, announced strong sales for the company’s first and second quarters in 2013. GutCheck reported that its second quarter results were up more than 650 percent over last year’s second quarter results and on track to triple in size this year with particularly strong customer engagement in consumer packaged goods, healthcare, and consumer electronics.
“This is the most exciting year in GutCheck’s history,” said Matt Warta, CEO of GutCheck. “Agile market research done in real-time is proving incredibly valuable to our customers. It is a sea change in the industry away from depending on the type of market research that takes months and 10s of thousands of dollars to complete to an agile, on-demand, real-time solution. Our ability to provide timely and quality consumer feedback around critical decisions related to new product development and marketing communications is really resonating with the market.”
In May, GutCheck announced that it had completed a $4 million Series B equity financing with existing investors Highway 12 Ventures and Village Ventures along with new investor Grotech Ventures and Crawley Ventures. GutCheck is using the cash infusion to expand sales, marketing and engineering to meet increasing customer demand.
GutCheck employs an agile research methodology that engages specifically-targeted consumers in real time through its proprietary on demand community platform. GutCheck is launching online research communities literally in hours to gain rapid insights in order to optimize various brand concepts or answer brand questions through successive, iterative waves of consumer-directed research. This agile approach is purpose-built to allow researchers, marketers and product managers to gain insights at an affordable cost.
About GutCheck
GutCheck is an on-demand research community platform that provides real-time insights from specific customers with quality that is equivalent to or better than traditional research communities. Unlike these offerings that can challenge timelines and budgets, GutCheck’s advanced tools and efficient services deliver relevant feedback in days instead of weeks and 3 – 5x more research for the same budget. For more information: http://gutcheckit.com.
Media Contact:
Laura Taylor
Taylor Strategic Communications for GutCheck
taylor-laura(at)comcast(dot)net
(303) 346-9149 office
(720) 556-2640 mobile
Laura Taylor, GutCheck, http://www.gutcheckit.com, +1 (303) 346-9149, [email protected]
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