Hair Cuttery Launches 14th Share a Haircut Program for Kids in Need on August 1, 2013
(PRWEB) July 23, 2013 -- ‘Buy One, Give One’ Share-a-Haircut Program Kicks Off August 1
New survey from Hair Cuttery shows that a back-to-school haircut can impact a child’s academic performance.
Hair Cuttery, the largest family owned and operated chain of hair salons in the country, expects to donate up to 100,000 back-to-school haircut certificates, a total of up to $1.6 million, in this year’s Share-a-Haircut program. This is the 14th year of the program, the only one of its kind in the nation. Since the program’s launch in 1999, Hair Cuttery has donated more than 700,000 haircut certificates to kids in need.
“Share-a-Haircut is about the ritual of preparing for a new school year,” said Dennis Ratner, Founder and CEO of Hair Cuttery. “A new haircut symbolizes a new start and new possibilities. We want kids to associate feeling good about themselves with getting ready for back to school.”
Hair Cuttery surveyed* moms of school-aged children on self-esteem and school performance and found:
• 88 percent of moms believe haircuts help their child feel good and more confident about themselves;
• 86 percent of moms say that having more confidence allows their child to perform better in school;
• And nearly four in ten moms believe a haircut boosts their child’s performance in school.
“Having been a stylist my entire life, I understand the impact a fresh new haircut can have on someone’s self-esteem,” said Ratner. “I love seeing the look on a child’s face when they first check-out their haircut in the mirror. They walk out of the salon with a little extra pep in their step. That extra confidence can make a big difference to children as they start the new school year.
A free haircut can go a long way for any family, especially those in need. According to The National Retail Federation last year, the average cost of back-to-school spending for kindergarten through 12th grade is $688.
New this year, haircuts can be donated via a blog widget. Follow the conversation on Facebook and Twitter with the hashtag #shareahaircut.
Background:
Hair Cuttery donates one free haircut certificate (up to 100,000) to a child in need for every child’s haircut (18 years and younger) purchased during the month of August. The free haircut vouchers are valid up to November 15, 2013.
Working with more than 150 local governments and community organizations, Hair Cuttery determines the areas of greatest need. Nearly 900 salons nationwide will participate in this year’s event. To search Hair Cuttery locations, visit http://www.haircuttery.com/locations/.
*Survey conducted using the online omnibus services of Ipsos from April 17-25, 2013, among a national sample of 574 moms of school aged children (5-18)
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About Hair Cuttery
Hair Cuttery is the largest family owned and operated chain of hair salons in the country, with nearly 900 company-owned locations on the East Coast, and in New England and the Midwest. A full-service, value-priced salon, Hair Cuttery offers a full complement of cuts and styling, coloring, waxing and texturizing services with no appointment necessary, as well as a full line of professional hair care products. Hair Cuttery is a division of Ratner Companies, based in Vienna, VA. For more information about Ratner Companies, visit raternco.com.
Diane Daly, Hair Cuttery, http://www.haircuttery.com, 703-269-5338, [email protected]
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