Halo Burger Launches 12 Weeks to Earn Your Halo Fundraiser Benefiting the Food Bank of Eastern Michigan; 12 Weeks,12 Halo Locations, 12 Food Trucks Distributing Fresh Food
Flint, Michigan (PRWEB) July 20, 2016 -- • Halo Burger to raise or donate $24,000 to send fresh fruits and vegetables (lead inhibiting food) into Flint and Genesee County neighborhoods
• Halo Country, LLC donated $10,000 to kick-off initiative
• Text-to-donate: Simply text the number 41444 with the message, HaloBurger (one word,) and receive a secure link to complete your donation
• Fundraiser being hosted at each of Halo Burger’s 12 Genesee County locations
• Fundraiser launches July 19th and concludes September 26th
• Each truck contains approximately 14,000 pounds of food.
Halo Country LLC, owners of the Flint-based icon Halo Burger, announces the kick-off of an expansive fundraising initiative, 12 Weeks to Earn Your Halo. This company-wide effort challenges each of the 12 Genesee County Halo Burger Restaurants and surrounding communities, area businesses, and vendors to raise money that will be used to send locally-sourced fresh fruits and vegetables directly into Flint, and greater Genesee County communities in greatest need.
Working directly with the Food Bank of Eastern Michigan and its partner community organizations and distribution centers, each of Halo Burger’s 12 Genesee County locations will kick-off host their own, dedicated fundraisers starting July 19th, 2016, and concluding the week of September 26th. The kick-off will be at the Linden Road Halo Burger in Flint, MI and conclude at the Richfield, MI Halo Burger location. The more donations garnered by each of the participating Halo Burger locations, the more fresh fruit and vegetables will be deployed into the community.
Halo Burger will raise or donate a minimum of $24,000 for this initiative, sending at least 12 Food Trucks directly into both Flint and Genesee County neighborhoods in greatest need of fresh food...that’s 12 weeks, 12 locations, 12 food trucks. Bringing fresh food directly into the neighborhoods removes barriers and enables easy community access to the nutritious food they need. Each truck contains approximately 14,000 pounds of fresh food. Deployment of the food trucks will begin in early August.
The Halo Country LLC family has donated $10,000 to kick off the campaign initiative. This is enough to fund the first 5 dedicated food trucks. “Halo Burger has been serving the Flint area since 1923, it is our home and our heritage. Together with our [Halo] stores, our customers and our management team, this is our small way of showing that we are dedicated to the community and to helping our neighbors in need,” explains Chance Richie, CEO of Halo Country LLC. “Halo Burger is committed to the success of Flint and the people in the surrounding communities.”
Halo Burger’s Linden Road location will kick-off the fundraiser, but all Genesee County Locations are participating:
1. Linden Road, Flint
2. Birch Run Road, Birch Run
3. Hill Road, Grand Blanc
4. Leroy Street, Fenton
5. Belsay Road, Burton
6. Saginaw Street Downtown, Flint
7. Mount Morris Rd, Mt. Morris
8. Holly Road, Grand Blanc
9. Court street, Flint
10. Pierson Road, Flint
11. Fenton Road, Flint
12. Richfield Road, Flint
In an effort to make all donations as seamless as possible, the Food Bank of Eastern Michigan together with Halo Burger, has set up a text-to-give platform that makes donating safe, easy and secure. Simply text the number 41444 with the message, HaloBurger (one word,) and receive a secure link to complete your donation.
Anyone can make a charitable donation - to do so online, simply visit igfn.us/f/xtp/n – via phone or computer. Each contribution will go directly to the Food Bank of Eastern Michigan and will be used to provide fresh produce to people in need in the Genesee community. To learn how the Food Bank is "changing the face of hunger." Visit their website at http://www.FBEM.org
“The Halo initiative is a great example of the business community coming together to provide support for the community as a whole,” says William E. Kerr, CEO of the Food Bank of Eastern Michigan. “Residents of Flint, MI will be negatively impacted by the effects of the water crisis and lead exposure for years to come...with this kind of support from Halo Burger, fresh produce containing essential, lead-mitigating nutrients such as Vitamin C, Calcium, and Iron, will be available within the Flint communities that need it most.”
Halo Country LLC and Chance Richie believe that business begins at the heart. “We serve the people in the communities where we do business - that’s first. We already know we serve the best, fresh burgers, famous Boston Coolers, Olive Burgers and QP Burgers! Now we’re refocused on the principles that have made Halo Burger a great, local favorite for 93 years,” Richie adds. His enthusiasm is for bettering the Halo Burger concept, and working to rebuild a better Flint - will be seen in all elements of the business and in the community. Since acquiring Halo Burger in January of 2016, Halo Country, LLC is retrenching on efforts to constantly improve employee and customer engagement, in-store amenities and impactful community outreach.
Halo Burger Restaurant is a chain of 17 Michigan-based, fast-food restaurants. Halo Burger has been serving the Flint area (and the state of Michigan at large) fresh, never-frozen hamburgers since 1923. Halo Burger’s locations include six in Flint, two in Grand Blanc, and one each in Burton, Mt. Morris, Fenton, Birch Run, Brighton, Novi and East Lansing. In addition, Halo Country recently opened at the Palace of Auburn Hills and is launching a new Halo Mobile Food truck.
About the Food Bank of Eastern Michigan: Serving local families in need since 1981, the Food Bank of Eastern Michigan has grown to provide over 25 million pounds of food each year through more than 415 partner agencies in 22 counties. Partner agencies consist of local soup kitchens, homeless shelters and food pantries who strive to feed more than 300,000 people who struggle with hunger throughout eastern Michigan. For more information, visit http://www.fbem.org.
For more information please contact Julia Gillespie at 917-628-9103 julia(at)lessismo.com
Julia Gillespie, mo, http://www.lessismo.com, +1 (917) 628-9103, [email protected]
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