Miami, FL (PRWEB) June 22, 2015 -- HiMedia Group, and Giuliano Stiglitz, Orange Advertising’s former CEO, joined forces to form Latam Digital Ventures, a holding company designed to create and buy digital media and advertising technology enterprises. The new holding also announced its first move: the acquisition of Orange Advertising Americas whose assets will be now part of a new business: Primia.Digital.
“In addition to Primia.Digital, we plan to launch two more companies this year. Our goal is to provide solid digital advertising solutions for the Latin American region,” stated Giuliano Stiglitz, CEO of Latam Digital Ventures.
With the purchase of Orange Advertising Americas and the launch of Primia.Digital, the company has set two main objectives:
1. Help publishers understand the Latin American market, enable them to monetize their advertising spaces and facilitate the sales of their inventory through direct and programmatic channels.
2. Provide advertisers and agencies a solution to buy digital media via a large network of premium content providers, measure and optimize campaign results, increase the visibility of their ads for their specific target audience while preventing fraud with fake audience.
Primia.Digital further evolves the Orange Advertising Americas business model to deliver the best audience and the most advanced tools for achieving clients results when it comes to digital advertising in the Latin American and US Hispanic market. The new company inherited an exclusive network of high-quality publishers and strong experience in running results-driven advertising services. In addition, Primia.Digital will have the capacity and tools to offer programmatic supply and demand solutions, which have become key to optimize inventory monetization and achieve clients’ objectives. The new firm covers and intimately knows the Latin American market, including United States, Mexico, Argentina, Colombia, Peru, Chile, Ecuador and Venezuela.
“Latam Digital Ventures and its portfolio of companies will innovate the way businesses run digital advertising campaigns in Latin America. It will solve different aspects in the digital marketing value chain in very attractive and fast-growing markets for brands, including Mexico and the Hispanic population in the US. Our goal is to identify opportunities and work with local media and ad tech entrepreneurs to develop the best solutions for each market. It’s a unique venture which I believe will transform the digital media and marketing landscape, and with HiMedia Group as a founding partner, we’ll be able to take advantage of their products and technology” added Giuliano Stiglitz.
About Latam Digital Ventures
Latam Digital Ventures is the holding formed by HiMedia Group and Giuliano Stiglitz, with the leading objective of create, develop and buy companies that are specialized in media and advertising technology solutions for Latin America and the Hispanic US market. To know more about Latam Digital Ventures, visit http://www.latamdigitalventures.com .
Primia.Digital helps publishers to monetize their inventory with a combination of direct and programmatic solutions. For agencies and advertisers, Primia.Digital offers an exclusive premium audience of more than 55 million monthly unique users in Latin America and the Hispanic US market, that can be reached across web, mobile and video platforms and formats, the latest technology to buy inventory direct and programmatically. Primia.Digital is able to offer results and ensure quality at the same time by using data, viewability and mastering the most advanced available technology the company will offer its solutions directly and through a network of representative and regional campaigns in United States, Mexico, Argentina, Colombia, Peru, Chile, Ecuador and Venezuela.
More information on http://www.primia.digital .
About HiMedia Group:
HiMedia Group guides advertisers, publishers and retailers on the development of their digital strategies.Operating in two business areas, digital advertising - HiMedia - and online payment - HiPay, its experts offer the solutions that are best adapted to boosting clients’ revenues.
Established in Europe, in the United States and in Latin America, the Group employs approximately 410 people and generated sales of €166 million in 2014. Independent since its creation, the company is listed on the Euronext Paris Compartment C and is included in the CAC Small, CAC-All Tradable indices and CAC PME. Code ISIN: FR 0000075988 / Mnémo: HIM
Katja Schroeder, Expedition PR, http://www.expeditionpr.com, 718-312-8209, [email protected]