New York, NY (PRWEB) September 28, 2015 -- Hooters will officially kick off Breast Cancer Awareness Month with a 2016 Hooters Calendar launch party at the Hooters of Manhattan on October 1 from 6:30 – 7:30 p.m. The launch party will bring the calendar to life with eight featured Hooters Girls available to autograph the month they represent, including 2015 Miss Hooters International and 2016 Hooters Calendar Cover Girl, Meagan Pastorchik. Lunch and Happy Hour signings will also be held on Oct. 2, at 12:30 – 1:30 p.m. and 5:30 – 7 p.m., respectively.
After an impressive fundraising campaign for 2014-15, that raised more than $650,000 in the fight against breast cancer, Hooters is setting the bar even higher with a goal of $1 million this year.
In Manhattan, for every Hooters Calendar sold $1 will benefit charities consistent with last year going to breast cancer awareness and research initiatives. Proceeds are derived from:
• $1 from the sale of each 2016 Hooters Swimsuit Calendar
• $1 from Bud & Bud Light Pink Pitchers and .50 from Orange Shorts Margarita, Pink Passion mixed drinks
• Pink Bracelet purchase with a $3 donation and write-in who you support
• Pink bracelets and "rounding up your check"
• Pink-up your tab - add a cash or credit card donation to your check
Hooters motivation for Breast Cancer fundraising first began with one of our own, Kelly Jo Dowd, one of the original Hooters Girls who graced the cover of the 1995 Hooters Calendar and rose to a management position, was diagnosed. Always an inspiration to her fellow Hooters Girls, Kelly Jo valiantly battled breast cancer for five years before succumbing on May 24, 2007. Throughout her struggle she was courageous and selfless, becoming an advocate for early detection, education and fundraising. Her influence on Hooters culture of service remains as strong as ever. Hooters Girls have raised more than $2 million to support breast cancer research, much of it through the grant in Kelly Jo’s name to The V Foundation for Cancer Research, one of the nation’s leading cancer research funding organizations. These grants honor Kelly Jo and further her mission to educate all women, especially her extended family consisting of some 300,000 current and former Hooters Girls, about the importance of early detection and prevention.
The V Foundation for Cancer Research has funded more than $115 million in cancer research grants nationwide with 100 percent of direct cash donations funding cancer research. Due to generous donors, the Foundation has an endowment that covers administrative expenses. For more information about The V Foundation for Cancer Research, please visit http://www.jimmyv.org.
Early detection reminders and recommendations were adapted from guidelines by the American Cancer Society.
“Our calendar continues to grow in popularity and every year we’re challenged with taking it up a notch,” said Melcher, owner and publisher. “This year marks the 30th annual edition and it's the best yet! Over the years, thanks to the enormous generosity of our clientele, the calendar has been a way to do good in the world through donations to charities that support our Troops, Breast Cancer Awareness and other worthy concerns.
"Being selected as a Hooters Calendar Girl is extraordinary and presents many unmatched opportunities for the Hooters Calendar Girls as they travel to events and conduct interviews with the media,” added Chuck Melcher.
Since 1986, the Hooters Calendar remains one of the most anticipated publications for Hooters fans, with more than 200 original photos of the world famous beautiful Hooters Girls, shot across 50 cities. The calendar employs a team of industry professional photographers who travel the U.S. shooting over 30,000 photos for the calendar.
For a complete listing of Hooters 2016 Calendar Girl appearances and promotions that are customized in each Hooters store at specific locations, please visit: http://www.HootersCalendar.com #GiveAHoot @hooterscalendar @originalhooters http://www.facebook.com/originalhooters http://www.originalhooters.com
Gail Parenteau, Parenteau Guidance PR, http://www.LeRoyNeimanFoundation.org, +1 (212) 532-3934, [email protected]