NEW YORK, April 17, 2018 /PRNewswire-iReach/
HSA administration companies like Clarity Benefit Solutions, offers four tips for explaining benefits to millennials and Gen Z.
The younger generations, millennials and Gen Z, lead a much different life than those who came before them. Millennials are defined as being born anywhere from 1981 to 1996, and Gen Z (typically age 20 and under) is the generation that follows them. To put it in perspective, the oldest millennials are 35 years old, most likely working in middle management, and have kids of their own. A different approach should be taken when it comes to communicating benefits. Here are four tips for explaining benefits to millennials and Gen Z.
- Emphasize how they can save money. Many young people in this generation had to pay their way through college, thanks to the recession in the early 2000s, and are carrying a great deal of student loan debt. Give them real-world examples about how taking advantage of benefit options can save them money in the long run.
- Use technology as your teacher. Millennials and Gen Z do everything on their phones—they are truly an extension of their bodies. Most of them are not going to read through colorful benefit guides and pamphlets. Provide them with a mobile-friendly website they can use to answer questions and concerns at their convenience, 24/7. Create educational, entertaining videos they can watch to further their knowledge of available benefits. Take advantage of social media platforms to deliver your message.
- Provide constant communication. Since both generations are constantly connected, it is vital to share benefit information constantly, in many formats. Don't be too wordy, the younger generation is accustomed to absorbing information in brief, innovative bursts.
- Tell a compelling story. It's one thing to share facts and information about benefits. That said, millennials and Gen Z will retain more information if you use real-world examples and situations. You should look for this story within the walls of your business; there is someone who made the most of their benefits and can share their success story.
About Clarity Benefit Solutions: Clarity Benefit Solutions provides technology that makes the health insurance plan selection process fast, easy, and straightforward. For over two decades, Clarity Benefit Solution COBRA administration has provided clients with industry-leading technology, compliance, and exceptional customer service. Our offering is designed to save time and lower the costs of managing benefits while also promoting employee self-service and automated ACA compliance.
Media Contact: Calvin Clark, Clarity Benefit Solutions, 7324288282, email@example.com
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SOURCE Clarity Benefit Solutions