HSMAI’s ROCET Programs in Florida Focus on Revenue Growth

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Expert-led Revenue Optimization Convergence Education & Training in Orlando, Boca Raton, Fort Myers, December 4-6, 2019.

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Hotels can gain the tactical and strategic leadership tools needed to set their revenue team up for success at HSMAI’s Revenue Optimization Convergence Education & Training (ROCET) program. This year, HSMAI’s ROCET will be offered at three unique Florida locations: Orlando, Boca Raton, and Fort Myers during the first week of December 2019.

The HSMAI ROCET program focuses on actionable methodologies for real-world solutions to everyday problems. This all-day session will highlight the real value of a convergent strategy and emphasize that the goal isn’t simply maintaining but growing your revenue.

HSMAI ROCET agenda highlights include:

  • Trends in the Market
  • A Tactical Perspective: Forecast Accuracy
  • A Strategic Perspective: Total Revenue Management
  • A Leadership Perspective: Data Visualization
  • Bridging the Tactical and Strategic: Digital Marketing and Revenue Management

ROCET participants will discuss these topics and more with revenue leaders who have ‘been in your chair’ and not simply provided service to it. Bonnie Buckhiester, ISHC, President & CEO, Buckhiester Management Limited, Loren Gray, CHDM, Founder, Hospitality Digital Marketing, and Veronica Andrews, CRME, Director, Digital Data Solutions, STR, will use their extensive experience to provide insights and lead thoughtful conversation surrounding opportunities and challenges in today’s hospitality revenue optimization field.

Questions that will be addressed include:

  • What will your revenue team do if there’s a downturn?
  • Is your revenue team really practicing convergence?
  • Are competitors more “in the know” than you?
  • Are you telling the revenue story properly for maximum impact?
  • How can I fill ‘holes’ in occupancy through targeted marketing?

In 31 cities (and counting) 100% of attendees said they would recommend this highly valuable in-person educational opportunity. Registered professionals will benefit from not only the program, but also lunch, reception, and a complimentary digital copy of the (CRME) Evolving Dynamics: From Revenue Management to Revenue Strategy Study Guide.

HSMAI ROCET is sponsored by Booking.com and Rainmaker.


The Hospitality Sales and Marketing Association International (HSMAI) is committed to growing business for hotels and their partners and is the industry’s leading advocate for intelligent, sustainable hotel revenue growth. The association provides hotel professionals and their partners with tools, insights, and expertise to fuel sales, inspire marketing, and optimize revenue through programs such as HSMAI Digital Marketing Strategy Conference, Adrian Awards, and Revenue Optimization Conference. Founded in 1927 and celebrating 90 years in 2017, HSMAI is a membership organization comprising more than 5,000 members worldwide, with 40 chapters in the Americas Region. Connect with HSMAI at hsmai.org, HSMAI Facebook, HSMAI Twitter, and HSMAI YouTube.

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Nicole Quain
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