Ice Phoenix Solutions Announces a New Brand Identity; IPOP Network Online Magazines & Platforms
(PRWEB) July 31, 2013 -- 2010 marked the launch of Ice Phoenix Ltd's first online publication. All Malta Online was developed to provide information about businesses in a limited geographic region ranging from mechanic shops to restaurants and a bit of everything in between.
Based on the success of the first online publication further online publications were released, some focusing on niche subjects and industries; whilst other online publications focus on geographical regions building on the All Malta Online model with many more intended.
The new brand allows the company to focus on the online publication business exclusively; this is important especially to clients ensuring that the online magazines and platforms are no longer a side activity for the business. Furthermore the new brand identity enables all the publications to be listed under one brand, thus enabling clients looking for extended niche exposure access to the entire portfolio of online magazines through one point of contact. Previously each publication worked independently; a client promoting their business on one publication would often not be aware of the other publications and to promote their business, product, service, etc. meant contacting a separate team with whom the client would have no established relationship.
The restructuring of the operation creates special packs and bundles for clients. Ultimately the company's decision has been made to better serve clients; the restructuring however also facilitates a better allocation of resources and streamlines the entire operation allowing the company to grow in a cost effective manner.
The biggest benefit however is for the readers; allowing readers more exposure to the IPOP Network, ensuring that content quality monitoring is centralized; user feedback from one publication can now be used to improve other publications within the network and the most important thing of all is providing the readers with more of the IPOP content they have learnt to love.
Over the past three years the company's online publications have reached 305,197,385 individuals, this coupled with a healthy percentage of returning visitors it is clear that visitors to the platforms have found something they love, finally they can give it a name and access more of it.
Some other notable publications within the IPOP Network are Author's Promoter a site dedicated to providing information to readers about authors allowing to find authors that they can relate to and learn more about, the site also serves as a place for a reader to learn more about authors they are already loyal fans of, in a way giving them an insight into the author's life. Aspiring authors also love the site using it to learn about fellow authors and being motivated and inspired by the lives of other authors.
July marks the launch of All Algarve Online a website based on the All Malta Online model which is intended to be followed up by another publication launch using the same model All Libya Online, each site provides useful insight to businesses and geographical locations around the world. The most impressive feature about these sites is that they are popular both with end clients and businesses providing them interesting information, showcasing what each location has to offer, especially if they are considering vacationing in the country or doing business there. Of course the platforms also assist our readers in making purchasing decisions and finding what they are looking for in a fast, reliable and effective manner.
Other sites in the network are as varied as providing love life advice to opinion sites as well as special offer sites and more.
Charles Deguara, IPOP Network, http://www.ipopnetwork.com, (001)727-235-6321, [email protected]
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