iLumen Announces Automated Survey Platform and Budgeting Capabilities to Create Differentiation for Accounting Firms
Atlanta, GA (PRWEB) July 15, 2013 -- iLumen (http://www.ilumen.com), provider of an award-winning, cloud-based business intelligence solution for accounting firms, today announced the addition of a Survey Platform and Budgeting and Forecasting capabilities to benefit CPAs and their clients. The new introductions work in conjunction with iLumen’s Client Intelligence and Industry Intelligence tools, enabling accounting firms to automate cumbersome processes and combine both financial and non-financial data with survey responses to drive unique and strategic insights for their current and prospective clients.
The iLumen Survey Platform transforms what is typically a manual effort into automated efficiency. The platform supports any or all of the survey process, including email, workflow, analysis and the creation of custom graphs and reports. Survey data integrates seamlessly with the financial data already resident in iLumen and used by many accounting firms for Client Intelligence purposes. The Survey Platform also allows for the easy collection and integration of other financial or non-financial data via an online form and automated connectors to a firm’s internal systems. These capabilities allow surveyors to produce meaningful metrics for respondents. Results roll forward to future surveys for trend analysis, making results even more powerful. CPA firms will be able to leverage the iLumen Survey Platform to provide strategic value and guidance in client meetings and new business pitches and to generate unique content for industry-specific marketing programs.
In addition, iLumen now includes Budgeting and Forecasting capabilities. Using the iLumen solution, CPAs and their clients can streamline and automate the budgeting and forecasting process by leveraging tools that automatically populate data based on prior-year financial results or historical growth rates. Users have the flexibility to override budget and forecast numbers, as required. Built-in, comprehensive reporting and analysis capabilities make it easy to combine actuals with budget and forecast numbers to assess performance and strategic decisions. Proactive tools such as automatic triggers identify and highlight outliers (e.g. budget increase in excess of 10 percent) to assist in budget development and what-if analysis.
“Accounting firms continue to look for ways to differentiate themselves from the competition,” said Rob Ganjon, iLumen’s chief executive officer. “We’re excited to add even more automation, functionality, and analysis capabilities to our iLumen business intelligence solution, which is already serving as a competitive weapon for many of the industry’s high performers. He added, “Our Survey Platform will help CPA firms to showcase and build their industry knowledge without adding complexity and hours of tedious work. This technology simplifies a very arduous process for firms with established surveys, while opening up a new avenue for content creation and thought leadership for others. The addition of budgeting capabilities is a logical next step for clients who have requested the ability to work with this data in combination with the financial information already existing in their iLumen database.”
For more information about iLumen for Accounting Firms, email sales(at)ilumen(dot)com or call 720-532-7653.
About iLumen
iLumen delivers a cloud-based business intelligence solution that provides financial analysis and industry-specific insights for accounting firms. This powerful marketing weapon helps firms grow revenue by fueling stronger industry practices, bringing unmatched value to clients, and competing more effectively. For more information about iLumen’s solution for Accounting Firms, call 720.532.7653 or visit http://www.ilumen.com.
Rob Ganjon, CEO, iLumen, http://www.ilumen.com, 646.872.2525, [email protected]
Share this article