Implementix Releases New Branding and Rebranding Case Studies
Denver, CO (PRWEB) June 30, 2014 -- Implementix releases new case studies highlighting corporate branding and rebranding projects in the telecommunications, hospitality, and beverage industries.
The case studies help companies understand the steps involved in branding and rebranding physical assets, such as fleet vehicles and signs, and are available in the Resources section of the Implementix website. Each branding and rebranding case study outlines the company background, challenges faced, proposed solutions, and end results.
For corporations looking to rebrand large fleets of vehicles, the telecommunications rebranding case study walks readers through the process of rebranding 75,000 vehicles in 20,000 locations in 18 months on time and on budget. For hospitality companies looking to increase brand awareness, the nationwide brand refresh case study shows how distinctive vehicle graphics can be used to improve customer satisfaction. For startups looking to gain a competitive advantage by creatively using celebrities and non-traditional media, the beverage industry brand launch case study demonstrates how to make a big splash on a low budget.
“While the timeline and scope of work varies with each project described in our case studies, our proven four-step brand implementation management process consistently delivers high-quality results on time and on budget,” said Scott McLean, CEO of Implementix. “As a result, we are an integral part of the brand management process for clients actively acquiring other companies, and are currently working on a 60-day, contractually-mandated deadline to rebrand 1,000 vehicles in 300 locations spread across 21 states.”
Implementix’s brand management software, ix Technology Solutions, powers each of the four stages of the ix Brand Implementation Management process – Assessment, Value Engineering, Conversion and Automation. During the Assessment phase, detailed information about physical assets, including photos of vehicles and other branded assets, are catalogued. Standardized processes are then developed to create vehicle graphics and other rebranding materials during the Value Engineering phase, which can significantly lower rebranding costs. During the Conversion phase, new installations and conversions from old brands to new brands are managed and tracked, allowing for real-time progress reports on every physical asset. All of the data is stored in a comprehensive database, and makes ordering additional brand-complaint materials through the Automation portal fast and easy.
About Implementix
Implementix is a nationwide rebranding company that streamlines complex brand implementation projects to help corporations complete brand rollouts on time and on budget. Whether launching a new brand or rebranding after a merger or acquisition, Implementix provides project management services, ensuring the new brand identity looks professional in the marketplace. The Denver-based company works with national, regional and local companies in industries such as hospitality, telecommunications and cable/satellite, healthcare, financial services, food and beverage, and energy. To learn more about Implementix, visit http://www.implement-ix.com.
Scott McLean, Implementix, http://www.implement-ix.com, +1 (800) 433-2257, [email protected]
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