San Jose, California (PRWEB) May 26, 2014 -- Follow us on LinkedIn – Kids’ food and beverages market has been at the forefront of growth in the food and drinks industry worldwide for several years. The trend is unlikely to change in the foreseeable future. Factors such as rising disposable income, increasing urbanization, rising health awareness, growing fitness consciousness, westernization of food habits, and aggressive retail marketing are expected to boost growth of kids’ food and beverages. The obesity epidemic is additionally driving the market for nutritious and healthy food and drinks for children. While emerging trends are likely to become mainstream, majority of regions are poised to offer a wealth of opportunities for manufacturers in terms of sales, revenues and stable growth. Though Western Europe is expected to present attractive opportunities for growth, the greatest potential will come from Asia-Pacific led by China and India, the two most populous countries worldwide with a wide base of young population.
The difference in penetration of kids’ food and beverages across the developed and developing economies is largely due to socio-economic factors. Demand for kids’ food products is expected to grow substantially in the coming years driven by the expanding middle class population and the increasing purchasing power of consumers in developing markets.
Dynamic product innovation and improvement in children's cereal products offers immense opportunities for growth. Cereal brands are employing age-based targeting for formulating and marketing cereal products that fulfill the requirements of specific ages. Manufacturers are increasingly marketing cereal brands through interactive packaging and mobile gaming. These strategies ensure superior involvement with kids thereby strengthening the brand-consumer relationship.
As stated by the new market research report on Kids’ Food and Beverages, the United States represents the largest market worldwide, while Asia-Pacific emerges as the fastest growing market with a CAGR of 8.6% over the analysis period. Growth in Asia-Pacific will be especially driven by China and India, given the robust economic growth and expanding population. Increasing spending power of a rapidly expanding middle class population in developing regions, in particular, is translating into higher consumption of healthy food products including kids’ food and drinks.
Major players in the global marketplace include Atkins Nutritionals Inc., Britvic Plc, Brothers International Food Corporation, Clif Bar & Co., ConAgra Foods Inc., Elevation Brands LLC, General Mills Inc., GlaxoSmithkline Plc, Kellogg Company, Kraft Foods Group Inc., Lifeway Foods Inc., Mondelēz International Inc., McKee Foods Corporation, Nestlé S.A., PepsiCo Inc, Quaker Oats Company, PowerBar Inc., Tipco Foods Public Company Limited, Vitaco Health NZ Ltd, Healtheries, Want Want China Holdings Ltd., Yum Yum Snacks among others.
The research report titled “Kids' Food and Beverages: A Global Strategic Business Report” announced by Global Industry Analysts Inc., provides a comprehensive review of market trends, issues, drivers, mergers, acquisitions and other strategic industry activities. The report provides market estimates and projections for all major geographic markets including the US, Canada, Japan, Europe (France, Germany, Italy, UK, Spain, Russia and Rest of Europe), Asia-Pacific (China, and Rest of Asia-Pacific), Latin America (Brazil and Rest of Latin America), and Rest of World.
For more details about this comprehensive market research report, please visit –
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Raghu Gopal, Global Industry Analysts Inc, +1 408-528-9966, [email protected]