Independent Research Firm Terms Revenew a ‘Strong Performer,’ Cites Its ‘Comprehensive Enterprise-Class Offering’
Chicago, IL (PRWEB) August 05, 2015 -- Revenew, Inc., a local marketing management platform, was recognized by independent research firm, Forrester Research, receiving the highest category scores in the current offering, governance (brand/manufacturer/vendor) and corporate strategy categories. In The Forrester Wave™: Through-Channel Marketing Automation Platforms, Q3 2015, Forrester cited Revenew as a “strong performer”. In compiling the report, Forrester identified 14 TCMA platform providers and researched, analyzed and scored their products using 20 criteria that relate to current offerings, strategy and market presence.
Through-channel marketing automation enables an organization’s channel to become a marketing force that generates demand rather than just a sales channel which fulfills demand. TCMA technology allows brands to amplify their marketing voice; deliver a more consistent brand experience to customers; and drive new partners to profitable revenue faster.
“Without the right technology, channel marketers lack the resources, control and visibility to effectively market through their partners at scale,” said Nasrin Thierer, Revenew founder and CEO. “We’re helping companies tackle the hard problems of marketing through their partners, and are pleased Forrester has named us a strong performer in the TCMA space.”
Revenew is transforming the traditional channel relationship by making it easier for marketers to equip their partners with the resources and incentives required to market and drive growth locally. Its platform delivers a competitive edge by providing a complete array of functions; the power to maximize marketing budgets; and the capacity to connect the entire marketing ecosystem with Revenew’s patented Channel Networking™ technology, which was recognized in the Forrester Wave report for “integrating the marketing programs from multiple brands/vendors (including joint dual-vendor programs),” and representing “true innovation in the TCMA space.”
“I believe that this report validates what we’ve been hearing from our customers – that Revenew is a best-in-class solution that helps brands sell more through their channel partners,” said John Stammen, Revenew president and COO. “We’ll continue our momentum and help our clients make their channel marketing more purposeful, productive and profitable for years to come.”
To download the full report, visit http://www.revenew.com/ForresterWaveTCMA.
About Revenew, Inc.
Revenew® is a local marketing management platform that brings control, transparency and a holistic view to localized marketing. With Revenew, enterprise brands are able to market to, through and for their partners at scale; empowering partners to market, compete and grow in their local area.
To learn more, visit http://www.revenew.com, call 1-877-794-8556, or visit us on Facebook, Twitter or LinkedIn.
Meghan Zimmerman, Edelman, +1 (312) 888-4700 Ext: 158, [email protected]
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