Atlanta, GA (PRWEB) July 23, 2013 -- infinitee, a full-service marketing and advertising agency in Atlanta, has partnered with United Bank in beta testing a one-of-a-kind research program developed by MCorp Consulting. The Cloud-based consumer research and analytics program assesses a brand’s strengths and weaknesses through customer experiences. This cutting edge program is formally named Touchpoint Mapping On-Demand and is built with specific applications for financial institutions.
United Bank, headquartered in Zebulon, GA, challenged infinitee to develop innovative strategies that would increase customer acquisition, satisfaction, loyalty and most importantly, profit. Touchpoint Mapping On-Demand was the solution. Custom designed to deliver real, measurable consumer insights, the program results illuminated all facets and lines of United Bank’s business from mortgages, to trust investments, to traditional and online services.
Lori Martinez, Senior Vice President at United Bank said, “The results identified the true needs of United Bank’s clients and employees at each stage in the customer lifecycle. We identified opportunities on a micro level and used this insight to develop a strategic plan for the bank which will help us better serve our existing customers as well as attract and retain new customers.”
infinitee developed the strategic marketing plan Martinez refers to supporting the bank's new, integrated technology never before seen in the Zebulon market. The strategic agency executed the marketing initiatives and advertising concepts of mobile banking, Instant Teller Machines (ITM), extended customer service hours and more based on the assessed needs concluded from this Touchpoint survey results.
Effective financial marketing services are hard to come by and infinitee provides this expertise. With strategic partners like MCorp Consulting and its own team of marketing experts, infinitee is sure to deliver customized solutions and results contributing to your bottom line.
For more information about infinitee, call 404-231-3481 To speak with Founder and CEO, Jocelyn Smith, visit http://www.infinitee.com or find us on Facebook.
infinitee is a full-service marketing and advertising agency that understands how to improve brands, communications and customer experiences. With a focus on retail, real estate, B2B, destination marketing, education and financial services, its strategic and creative solutions build brand equity and drive sales for companies across all industries. Infinitee’s expertise has proven invaluable to national and southeast regional brands wishing to strengthen and grow its customer base, including: Tanger Outlet Centers, Cousins Properties, Parkway Properties, PM Realty Group, Athens First Bank & Trust, King’s Ridge Christian School, DiversiTech, and Royal Oak.
Through all facets of advertising, collateral, digital media, or brand strategy, infinitee keeps the work real, the relationship fun, the price right and the momentum high, as it goes beyond client expectations. Let infinitee transform your communications.
Jocelyn Smith, Founder and CEO
3400 Peachtree Rd.
Atlanta, GA 30326
Kelly Nation, Infinitee, http://infinitee.com/, 404.231.3481, [email protected]