Innovation in Marketing for Houston Engineering Firm
Houston, TX (PRWEB) July 30, 2015 -- After years of growth, CobbFendley needed to educate their substantial list of existing clients and new prospects of their wide-ranging services that many didn’t realize were offered. On-Target! Marketing and Advertising designed an innovative solution and strategy to implement these plans.
A hand-drawn, digitally rendered illustration was used to showcase the broad capabilities of the full-service engineering firm, and introduced their new tagline: “Engineering Relationships from the Underground Up.” The illustration with color-coding highlighted services above and below the grid. It was incorporated into multiple types of communication, collateral, email marketing, and even their annual Holiday card.
CobbFendley’s spectrum of capabilities was easily visualized in print, digital and in an animated Holiday card that reinforced that all-year long CobbFendley was Engineeering Relationships from the Underground Up.
The new approach changed the perception of CobbFendley for a range of existing clients and prospects, effectively illustrating their broad scope of services and deep commitment to building client relationships. The new positioning effort resonated and continues to drive new business through increased demand for services that clients now understand they can receive from a trusted partner.
Read more: http://www.ontargetagency.com
Scott Steiner, On Target Agency, +1 (281) 444-4777, [email protected]
Share this article