Internet Marketing Agency, fishbat, Discusses 4 Factors Changing the Future of B2B Marketing
TRIBECA, N.Y., Oct. 23, 2017 /PRNewswire-iReach/ -- fishbat, a leading internet marketing agency which combines proven digital marketing strategies to help businesses increase profits and expand brand awareness, discusses four factors changing the future of B2B marketing.
Digital marketing is an ever-changing process. Shifts from traditional advertising tactics to more user-value-based marketing, changes in SEO drivers, and new technologies are all causing a major evolution in digital outreach. These changes are helping B2B brands to market themselves to a qualified audience like never before, and to reap benefits previously thought to be out of reach.
1. Deep machine learning The B2B landscape is competitive, and detailed insight into target consumer's likes, historical digital engagement, and other digital footprints enable better targeting; and better targeting means better traffic flow, engagement, social sharing, customer acquisition, conversion, and retention. As deep machine learning technologies evolve, B2B brands are granted visibility into what makes their target audience tick and are thereby better able to provide relevant content, products, services, ads, and digital processes. Deep machine learning will also enable better B2B engagement through features such as human-context deciphering for more relevant query returns.
2. Personalization and Segmentation B2B brands can reach highly targeted audience groups to drive qualified traffic through segmentation and personalization of content marketing, one of the greatest forms of customer engagement. Targeted content marketing provides value to the audience through user-relevant dissemination of information, ads, and entertainment. Third party or platform provided analytic programs coupled with deep machine learning capabilities will provide B2B brands with the necessary data to create segmented and highly customized outreach. Use of a quality CMS will help to translate this data into segmented content for dissemination to a variety of target audiences and on various platforms.
3. Adaptation of emotion and brand personality in marketing for customer acquisition The digital marketplace is packed with competition, and for today's consumer, emotional connections and brand personality are among the top priorities in choosing a company to interact with. Through analytics and machine learning, B2B brands gave greater insight into their target audiences emotional triggers, making it easier for B2B brands to connect at that level. Leverage information about target audience likes, profiles, historical online engagement, and emotional triggers to speak to the audience in a more personal way. This delivers content that is more likely to get a response from the audience while also providing value to them by publishing what they are most interested in seeing. The connections made will build brand awareness and loyalty to drive traffic, conversion, and retention.
4. Sensory marketing B2B transactions are generally large transactions, making buying decisions more complicated than smaller consumer decisions. The introduction of sensory marketing will help to make B2B purchases more comfortable for buyers by simulating life-like recreations of products. From a UX perspective, this technology will improve metrics such as conversion by guiding user actions for more intuitive web navigation and navigation of content marketing. However, the big win for this technology is in its power to engage users through haptic feedback with a series of vibrations to re-create life-like simulations of products. Imagine a designer being able to have a realistic experience of feeling the fabric they are buying in a digital environment. Haptic feedback and sensory marketing will change and improve the game for B2B outreach.
ABOUT FISHBAT
fishbat is a full-service digital marketing firm that takes a holistic business approach to their clients' digital marketing programs. The fishbat team understands the importance of business principles just as well as the nuances of the latest digital technologies. fishbat offers every digital marketing service available from digital marketing research and planning to brand development to website and asset creation through social media management and search engine optimization programs - all custom calibrated for both B2B and B2C businesses.
Media Contact: Scott Darrohn, fishbat Media, 855-347-4228, [email protected]
News distributed by PR Newswire iReach: https://ireach.prnewswire.com
SOURCE fishbat
iReach LastName, iReachCompany, 111-222-3333, [email protected]
Share this article