Internet Marketing Agency fishbat: Don't Avoid Hashtags, They Can Lead to Success for Your B2B Company

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Internet Marketing Agency fishbat: Don't Avoid Hashtags, They Can Lead to Success for Your B2B Company

To help B2B companies with their online marketing, award winning internet marketing agency, fishbat, explains why B2B companies should consider using hashtags in their online marketing and suggests ways to get started.                                                   

Hashtags are simple words or phrases preceded by the "#" symbol. There are no spaces or special characters in hashtags and they are incredibly short. Yet, remarkably, they are very powerful—even for B2B marketers who may view them as tools more appropriate for B2C companies.

Hashtags can accomplish a lot. They improve engagement, augment brand awareness, facilitate relationship building, and increase brand loyalty. For example, compared to tweets without hashtags, tweets with hashtags engage twice as many individuals.

Hashtags are so effective at starting and propelling conversations that they have become a standard conversation-starting tool across popular social networks. Even major internet search engines have begun to include social media posts in search results, making it possible to search for hashtags.

Given the predominance of hashtags and their usefulness as a marketing tool, how can B2B companies use them to their advantage?

To make the most out of hashtags, B2B companies should follow these steps:

1. Observe the conversations and topics trending in your industry. These are the topics you want to use to create hashtags. For example, a B2B company in the healthcare industry might create the following hashtag #techforbrokers given the massive shift toward benefit tech adoption in that industry and the large number of conversations surrounding that topic.

2. Create a list of new and existing hashtags. Some hashtags may not need to be created. If your business can jump into conversations using existing hashtags, do so. Otherwise, keep in mind that hashtags you create should be evergreen. You'll want to create hashtags that capitalize on news trends that relate to your business. Brands should also create branded hashtags to promote their products or services. Social media software can help you evaluate which of your hashtags have the most potential.

3. Join conversations using hashtags. Each hashtag will have a slightly different purpose. Join different conversations based on how you intend to use each hashtag. For instance, you'd want to first introduce branded hashtags to loyal followers who will adopt your hashtag and promote it in other conversations. Once your hashtags are out there, evaluate their success using appropriate social media metrics.


Online marketing firm, fishbat, is a full-service digital marketing firm that takes a holistic business approach to their clients' digital marketing programs. The fishbat team understands the importance of business principles just as well as the nuances of the latest digital technologies. fishbat offers every digital marketing service available from digital marketing research and planning to brand development to website and asset creation through social media management and search engine optimization programs - all custom calibrated for both B2B and B2C businesses.

Media Contact: Scott Darrohn, fishbat Media, 855-347-4228,

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