Internet Marketing Agency, fishbat, Shares Three Benefits of Effective Landing Pages

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Internet Marketing Agency, fishbat, Shares Three Benefits of Effective Landing Pages

To help businesses improve their marketing efforts, leading internet marketing company, fishbat, explains some of the top benefits of well-constructed landing pages and the impact they can have on marketing goals.  

Landing pages are pages built for a specific purpose on a business website. Given that each page is usually tailored to a specific consumer need or business goal, they offer a wide array of benefits. fishbat explains three of the most significant advantages of effective landing pages:

1. Landing pages increase the effectiveness of paid search campaigns. During a paid search campaign, the keywords you select will link to a page on your website. They could link to your homepage, services page, contact page, or a landing page specifically designed to address the needs of those who click on your ad. As far as paid search campaigns go, a specific landing page is an effective landing page. Visitors who click on ads are usually ready to buy. Consequently, businesses have an opportunity to use persuasive copywriting on landing pages designed specifically for those who find you through your paid ads. A homepage, for example, wouldn't be able to do that because a homepage has another purposeā€”to introduce a visitor to your business.

2. Landing pages convert interested visitors. Landing pages are designed with calls-to-action in mind. Essentially, each landing page makes a case for what you want a visitor to do as the result of reading the content on the page. When customers do what you've asked them to (e.g., sign up, purchase a product, etc.), you obtain a sale. In some cases, you may instead choose to obtain data, but that data can then be used to capture a sale through email marketing or another form of follow up.

3. Landing pages provide useful data. Landing pages can be set up to support specific products, services, campaigns, and content. When visitors reach your landing pages, you can use the data you obtain to assess which channels drive the most traffic. You can then revise your marketing strategy to focus on what's most effective, saving you money and time. Of course, this data can also be used to deepen your understanding of your target audiences or compare the effectiveness of two landing pages that have the same goal (A/B testing).  


fishbat internet marketing agency is a full-service firm that takes a holistic business approach to their clients' digital marketing programs. The fishbat team understands the importance of business principles just as well as the nuances of the latest digital technologies. fishbat offers every digital marketing service available from digital marketing research and planning to brand development to website and asset creation through social media management and search engine optimization programs - all custom calibrated for both B2B and B2C businesses.

Media Contact: Scott Darrohn, fishbat Media, 855-347-4228,

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