Internet Marketing Company, fishbat, Lists 10 Things to Consider When Building a Business Website
PATCHOGUE, N.Y., Oct. 24, 2017 /PRNewswire-iReach/ -- fishbat, a leading internet marketing company which combines proven digital marketing strategies to help businesses increase profits and expand brand awareness, lists ten things to consider when building a business website.
1. SEO optimization Integrate goal-oriented keywords into navigational tabs, website content, URLs, headers, titles, and anywhere they can be organically placed without utilizing penalizable keyword stuffing tactics. Include individual URLs, titles, and descriptions for all content and visuals for SEO boosting crawlability as well as to improve shareability. Include value-added links to additional sources which will not only improve SEO but will also provide user-value. Ensure sitemap accuracy for web crawlers and update sitemaps as web-pages and content changes. Additionally, utilize a mobile-first design mentality, ensuring consistent rendering of sites regardless of device to improve the user-experience and to contribute positively to SEO.
2. Social media integration Ensure that all pages and individual components are easy to share on social platforms by integrating social sharing buttons. Social media is a necessary outreach vehicle to improve brand awareness, audience engagement, social proof, and to drive metrics such as traffic, conversion, and retention.
3. Easy-updating of quality content Utilize a full-service content management system to help create, curate, edit and disseminate content consistently. Your CMS should contain auto-scheduling features to ensure content is distributed across multiple platforms consistently. A good CMS will also provide easy implementation of visuals through drag and drop usability, as well as data about trending keywords, hashtags, and other traffic drivers to include in content. Personalize and segment content whenever possible for more relevant outreach.
4. Intuitive navigation Avoid hidden menus. Intuitive navigation impacts UX, conversion, time spent on site, and more. Arrange navigation by hierarchy, ensure all tabs include easy-to-read font, and maintain navigational elements above the fold where the user expects to see it. For long-scrolling sites and mobile rendering, consider utilizing sticky navigation to maintain visibility of navigation bars no matter where the user is on the site.
5. Clean design Cluttered designs confuse users, mask important messages, make navigation difficult, and interfere with user's completing actions and businesses achieving objectives. Ensure a clean and uncluttered design with a focus on the most vital elements, such as navigation, CTAs, compelling visuals, value-propositions, and other important web elements. Utilize negative space to lead the user's eye through the web pages and to make important information pop.
6. Action-prompting CTAs Include prominently-placed CTAs that stand out, with bold font, contrasting colors, and borders to ensure that users can easily complete actions important to business objectives. Utilize micro-interactions to lead the user to CTAs and include action verbiage to prompt users to respond.
7. Visuals Include visuals on websites as well as content marketing and other social media posts. Visuals provide additional indexing opportunities for SEO, command attention, make content more shareable, and retain the user's attention. Also, be sure that visuals have individual URLs, titles, and descriptions, for successful social media sharing and an SEO boost.
8. Analytics and machine learning to help reach target audiences Website, search engine, and social media analytics uncover information about user demographics, as well as metrics including time spent on site, page views, shares, audience reach, and more. Deep machine learning provides data about historical user behaviors, preferences, and other insights. Brands can target the audience better and refine marketing efforts through the integration of data-providing analytics and machine learning programs. This information can even be used to create highly personalized and segmented outreach with content and ads to drive qualified traffic and improve brand awareness, conversion, and more.
9. Simplicityof forms, checkouts, and other processes Complicated forms and processes reduce action completion such as e-commerce check-outs and completing lead generation forms. Ensure that forms are simple, require only the most pertinent information, and are equipped with auto-population features to make it easy for users to complete on any device. Do not require customers to sign up before transaction completion, but rather ask as an option at the end of the transaction.
10. Speedof loading and quality hosting services Performance issues are among the leading causes of user bounce-rates. Utilize a quality hosting service to ensure a fast-loading, functional website to create positive user experiences that will lead to conversions and user retention while also contributing positively to SEO.
ABOUT FISHBAT
fishbat internet marketing firm, takes a holistic business approach to their clients' digital marketing programs. The fishbat team understands the importance of business principles just as well as the nuances of the latest digital technologies. fishbat offers every digital marketing service available from digital marketing research and planning to brand development to website and asset creation through social media management and search engine optimization programs - all custom calibrated for both B2B and B2C businesses.
Media Contact: Scott Darrohn, fishbat Media, 855-347-4228, [email protected]
News distributed by PR Newswire iReach: https://ireach.prnewswire.com
SOURCE fishbat
iReach LastName, iReachCompany, 111-222-3333, [email protected]
Share this article