Internet Marketing Company, fishbat, Shares 5 Reasons to Incorporate Deep Machine Learning into Your 2018 Marketing Strategy
TRIBECA, N.Y., Oct. 26, 2017 /PRNewswire-iReach/ -- fishbat, a leading internet marketing company which combines proven digital marketing strategies to help businesses increase profits and expand brand awareness, shares five reasons to incorporate deep machine learning into your 2018 marketing strategy.
Deep machine learning is changing the game for brand to customer outreach. The technology's ability to enable customized and personalized interactions results in elevated user experiences and amazing key performance indicator (KPI) improvements.
1. Segmented content drives qualified traffic to the business
Deep machine learning (DML) provides brands with comprehensive insights into user's online behaviors, preferences, profiles, interests, and historical online searches; the technology helps to establish a virtual online personality. This information enables brands to segment ads and content by relevancy to various target audiences. By providing information that is relevant to individual users, interest is peaked, and qualified traffic is driven to the business. Qualified visitors are far more likely to be converted and to develop brand loyalty for repeat business and recommendations.
2. Relevant marketing drives high conversion rates
Conversion is among the most vital of KPIs for businesses. Getting customers to a site is one thing, but if they don't interact with the brand once they're there, what's the point? Deep machine learning enables delivery of highly relevant ads and content to the audience, increasing the odds that those customers will take action on the information, whether for lead generation, purchasing, or any other desired user action. Not only will relevant marketing increase customer conversions around the timeframes that they are reached with the information, but repetitive delivery of relevant information will increase brand awareness for future business.
3. Value-added content and online behavior insights improve customer retention
The provision of relevant information based on customer insights from DML will naturally improve customer retention because the brand provides consistent value. However, this isn't the only way that deep machine learning impacts metrics. DML also provides user-behavior information to brands so that they can understand the physicality of user behaviors online including how they interact with a website. This information allows brands to refine web layouts, navigation, CTAs and more to create more productive interactions on a website. By leveraging natural user tendencies online, brands can create websites that achieve objectives.
4. DML helps brands provide competitive value to increase market share
With an entire world of businesses available online, staying competitive is essential for sustainability. The merit provided by deep machine learning regarding the ability to personalize interactions and customize content and sites to accommodate user behaviors makes the brand valuable to the user, increasing its competitive edge. Staying ahead of the competition and providing users with an elevated experience, whether through content dissemination, online interactions, or other engagement, helps brands to grab more market share for long-term growth.
5. Customer insights enable elevated experiences that improve SEO and social proof
Improved user engagement through deep machine learning insights will boost social proof as well as SEO for a lift in organic traffic. By accommodating user behavior tendencies and delivering value-added and personalized information, brands encourage user engagement on search engines, social media sites, review sites, brand websites and more. This engagement establishes value in the "eyes" of search engines, increases digital reach, and increases indexing opportunities.
ABOUT FISHBAT
Digital marketing agency, fishbat takes a holistic business approach to their clients' digital marketing programs. The fishbat team understands the importance of business principles just as well as the nuances of the latest digital technologies. fishbat offers every digital marketing service available from digital marketing research and planning to brand development to website and asset creation through social media management and search engine optimization programs - all custom calibrated for both B2B and B2C businesses.
Media Contact: Scott Darrohn, fishbat Media, 855-347-4228, [email protected]
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SOURCE fishbat
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