Internet Marketing Company, fishbat, Shares How Brands Can Survive and Thrive on Facebook

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Internet Marketing Company, fishbat, Shares How Brands Can Survive and Thrive on Facebook

Following Facebook's new release of terms regarding the use of customer data, tracking, and measurement, internet marketing company , fishbat, shares how your brand can survive with the updated Business Tools Terms.

Beginning May 25, 2018, Facebook will apply the EU's General Data Protection Regulation (GDPR) standards to its business globally. As a result of this regulation, any and all website owners, publishers, developers, advertisers, and business partners that utilize Facebook should be aware of what these changes mean for their business and how to act accordingly.

Here are some actions your business should take following the upgraded terms:

Update all business data. The goal of Facebook's updated business terms is to improve matching on the platform, creating targetable audiences, improve delivery of messages, and creating more personalized content. In order for these updated terms to be effective, any personal data that is shared with Facebook should be updated. This includes both contact information and event data - information that personally identifies individuals, including their name, address, and phone number (NAP), and information regarding customers and the actions they take on business websites. Allowing Facebook to access completely updated information for personal and client pages will allow for better use of all data provided.

Get to know the terminology. Along with the updated terms, some of the terminology on the platform has also been changed. These updates include: "Sales Data" changed to "Customer Data", "User Information" is now "Contact Information", "Sales Transaction Data" is listed as "Event Data", "Matched Data" relates to Event Data that is combined with Matched User IDs, "Unmatched Data" refers to Events Data that is not combined with Matched User IDs, "Reports" is "Campaign Reports", and "OC" was expanded to "Offline Conversations." Knowing the updated terms will allow for smoother transitions and acceptance of the new business terms.

Know what you want to share. Similar to the previous terms, any information and personal data that is desired to be kept private to the individual or business, can be deleted from the site. However, once a user clicks "I Agree", all the information on their page is available for Facebook to use. Not only can Facebook utilize the information shared on individual pages, but any app that businesses interact with can collect that information and have the freedom to use it outside of Facebook's standards. In order to determine what information is currently shared, businesses can run a "Privacy Checkup." This service walks users through their settings, giving the option to delete any third-party apps or disable them from accessing data. Not only should businesses review their information on Facebook, but taking a look at shared services such as Instagram and WhatsApp can also be beneficial for keeping data safe and secure.


Digital Marketing Acency fishbat  is a full-service digital marketing firm that takes a holistic business approach to their clients' digital marketing programs. The fishbat team understands the importance of business principles just as well as the nuances of the latest digital technologies. fishbat offers every digital marketing service available from digital marketing research and planning to brand development to website and asset creation through social media management and search engine optimization programs - all custom calibrated for both B2B and B2C businesses.

Media Contact: Scott Darrohn, fishbat, 855-347-4228,

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