Internet Marketing Firm, fishbat, Discusses Digital Focuses to Improve Your Holiday Marketing
TRIBECA, N.Y., Oct. 31, 2017 /PRNewswire-iReach/ -- fishbat, a leading internet marketing firm which combines proven digital marketing strategies to help businesses increase profits and expand brand awareness, discusses digital focuses to improve your holiday marketing.
The holiday season is the most wonderful time of the year for marketers. The season provides an opportunity for new customer acquisition, old customer re-engagement, and to rake in the money. However, holiday marketing should be well thought out to be effective, not handled like just another day in the business world. After all, great success requires strategic planning.
Personalized outreach Deep machine learning has changed the game for digital marketing. By appealing to highly qualified audiences with relevant content and ads that will appeal to their specific interests, personalized marketing drives more traffic and higher conversion rates than traditional marketing efforts. Utilize deep machine learning capabilities to create personalized and segmented outreach via digital marketing as well as through e-mail engagement.
Leverage monetized platforms For brands selling products, leveraging monetized platforms is a great way to expand your audience reach and increase traffic. By including products on digital commerce platforms, brands have much greater capacity for outreach, traffic driving, and direct sales through those platforms. Beyond purchasing directly from monetized sites, these products can be clicked to bring shoppers back to the brand's website for further shopping.
Promote engagement Today's consumer is more easily reached by leveraging emotional triggers than by traditional sales-pitch marketing. By appealing to target audience's emotions based on the industry, current trends, and what makes your target consumer tick, and then pulling them in with content that engages them, the audience builds a connection with the brand, making it top-of-mind with consumers. Videos, photos, animation, graphics, surveys, quizzes, and action-prompting CTAs will help to engage the audience and promote brand awareness and social sharing. Engagable material is more readily shared across platforms, greatly increasing audience reach and establishing social proof.
Drive consistent messaging across digital platforms Consistency is vital for creating marketing that drives brand awareness. Pick key holiday focuses and mold a campaign around a unified message. Leverage the power of hashtags, trending keywords, emotional triggers, influencers, and a value proposition that will appeal to your target audience, to create a powerful marketing campaign that has continuity across multiple platforms to make big impressions.
Give your SEO a check-up Before the holiday season kicks into full-speed, check your website, all content marketing, and ads to ensure they are optimized. Ensure all photos, videos, ads, and content contain an individual URL as well as titles and descriptions, preferably containing relevant keywords as well, and that they link back to your website, landing page, or monetized platform for purchasing. Ensure all links are working properly, that website pages and content contain relevant keywords, and that CTAs are clear and working properly.
ABOUT FISHBAT
fishbat internet marketing company takes a holistic business approach to their clients' digital marketing programs. The fishbat team understands the importance of business principles just as well as the nuances of the latest digital technologies. fishbat offers every digital marketing service available from digital marketing research and planning to brand development to website and asset creation through social media management and search engine optimization programs - all custom calibrated for both B2B and B2C businesses.
Media Contact: Scott Darrohn, fishbat Media, 855-347-4228, [email protected]
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SOURCE fishbat
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