NEW YORK, Feb. 23, 2018 /PRNewswire-iReach/
To assist businesses with their marketing efforts, digital marketing agency, fishbat, explains why graphic design is a central component of marketing, and how use of graphic design affects marketing results.
Proper use of graphic design can dramatically improve marketing results. Consider the following aspects of marketing—they are all impacted by graphic design:
Brand awareness. Graphic design involves the creation of logos, color schemes, layouts, and graphics that work together to create an image that becomes associated with a company. Graphic designs that are easily identifiable can improve brand awareness, making it easier for consumers to recognize a company. Plus, because consistency translates to reliability, consumers who begin to view your brand as reliable because it's easily recognizable, will gravitate towards it.
Credibility. Graphic design creates impressions. Consequently, it can be used to build credibility. For example, incorporating blue into logos, graphics, text, and website designs establishes trustworthiness. Consumers who view a company or brand as trustworthy are likely to consider that company credible, and consumers are more willing to buy from and do business with brands that are credible and trustworthy.
Brand messages. The right graphic design choices can make brand messages pop, giving them more power and emphasis. Highlighting the right aspects of brand messages at the right time helps to capture the attention of target audiences. It also increases the likelihood that messages resonate with target audiences.
Conversions. Pleasing aesthetics can excite and engage buyers. Graphic design that invites consumers to learn more about a product or service can increase customer interaction with company content, and that can translate to sales.
Engagement. Graphic design can be modified for mobile devices. This is important because a user's mobile experience with a brand or company can make or break a marketing campaign. Responsive logos, images, text, and layouts improve user experience on mobile devices and are thus essential elements of responsive graphic design that must be included in a marketing campaign.
ABOUT FISHBAT
fishbat is a full-service digital marketing firm that takes a holistic business approach to their clients' digital marketing programs. The fishbat team understands the importance of business principles just as well as the nuances of the latest digital technologies. fishbat offers every digital marketing service available from digital marketing research and planning to brand development to website and asset creation through social media management and search engine optimization programs - all custom calibrated for both B2B and B2C businesses.
Media Contact: Scott Darrohn, fishbat Media, 855-347-4228, press@fishbat.com
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SOURCE fishbat
