Introducing the LaterPay Button, A Payments Solution for Non-Profits and In Support of Quality Journalism
NEW YORK (PRWEB) June 28, 2018 -- LaterPay – a technology company offering an industry-first, patented payment infrastructure designed to offer users immediate, frictionless access to content or services without requiring upfront registration or payment – today announced the introduction of the LaterPay Button. The company’s new, innovative contributions and donations service provides seamless onboarding to turn traffic into transactions.
Designed as a low-friction way to enable users to make a monetary contribution with one single click, without registration or payment in advance, the LaterPay Button addresses a user’s impulse to do good, without the hassle. The Button comes with a low-touch integration, which enables content providers and organizations to create a Button for contributions or donations directly on LaterPay’s website. The web-based Button generator produces a line of code which can be pasted into a website or a CMS, facilitating quick commitments from within a web page or mobile experience, or directly from email newsletters, social media posts and messaging group chats.
“You only have seconds to harness the user’s impulse to contribute and support you after reading or watching something great,” said LaterPay CEO Cosmin Ene. “By giving users the chance to contribute, support, pledge or donate now, and pay later, within seconds, publishers and NGOs can monetize on a user’s intention to support, while maintaining a superior user experience, and being considerate of a user’s time.”
Requiring upfront registration and payment results in customer abandon rates of up to 98 percent. LaterPay instead defers the registration process until a customer’s purchases reach a $5 threshold. Only then, once your value proposition is firmly established, is the customer asked to register and pay, which results in conversion rates of 85 percent.
Dharamsala Animal Rescue, an animal rescue trust founded in Dharamsala, India by Deb Jarrett, has been one of the early adopters of the new payments offering – utilizing the Button on their website and social media channels.
"We started using LaterPay two months ago and donations are five times higher than the traditional donation methods we’ve previous used,” stated Dharamsala Animal Rescue founder Deb Jarrett. “We started our blog in January of this year to get users more engaged with what we do. Thanks to Later Pay, we are seeing donations coming from our blog as well. Later Pay makes donating quick and easy which is awesome for the lack of attention span we all seem to have these days.”
In addition to working with non-profits, LaterPay created the Button to help support both quality journalism and the services industry. With the everchanging media landscape and discussions around data-led targeted advertising, LaterPay sees the new offering as an additional revenue stream and a way to help ensure quality journalism is rewarded. To learn more about the LaterPay Button, or to speak to our sales team, please click here or check out http://www.the-button.net.
About LaterPay
LaterPay turns casual users into paying customers for digital content or services such as journalism, videos, and software. LaterPay owns patented technology for enabling payments and micropayments without upfront registration and payment, facilitating the “use now, pay later” approach. This allows users to consume paid content and services on the internet with one or two clicks — without prior registration or having to pay in advance. It is only when the online tab’s limit is reached that users are prompted to register and pay via one of many popular payment methods. By decoupling purchases from payments, LaterPay lowers the entry thresholds for users to consume digital goods and services. With LaterPay, companies can tap into new customer groups, get users acquainted with paid content, and gradually but successfully market higher-value paid models such as time passes and subscriptions. In this manner, LaterPay builds a bridge between free, ad-financed offerings and subscription models by providing a paygate. LaterPay aims to empower content providers to monetize the vast space that lives between ads and subscriptions.
Ryann Slone, Kite Hill PR, http://www.kitehillpr.com, +1 5204255352, [email protected]
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