Investors Evaluate Ground-floor Options for Data Synthesis as Health Care Technology Market Heats up
Cleveland, TN (PRWEB) February 22, 2014 -- As investors and consumers are weighing the true value of data-synthesizing technologies in the health care marketplace, many are looking to gain ground-floor advantage in this emerging market by evaluating the level of comprehensiveness needed for such a system to have lasting impact and true profitability. For some, the answer seems to lie in tech companies with smaller budgets but more comprehensive applications, such as Vital Spring Technologies.
The driving force behind a successful health IT’s ability to take root in a currently segregated marketplace will be ubiquitous use across multiple platforms. According to reports such as investment banking firm TripleTree’s first quarter industry perspective, the technology application that rises to the top will break down data barriers and create connections between information silos to integrate all information within the health care system and enable improved adoption by more users.
Many companies in the space of big data and analytics provide a cost comparison of medical services, a focus that is valuable but limited. Vital Spring Technologies, however, has developed a significantly more expansive platform. Vital Spring’s grid system synthesizes data from every corner of the health care system, drawing from benefits, clinical, and lifestyle data sources to connect all key stakeholders. This unique cloud-based health care platform has caught the attention of analysts at global tech consulting company Gartner, who have dubbed it Enterprise Information Management. Vital Spring’s all-encompassing, single application format appears to be the indispensible platform the market has been seeking.
Virginia-based Vital Spring Technologies has grown quietly for 12 years, devoting time and resources to product strategy and development, rather than the large-scale fundraising and sponsorship campaigns favored by some larger tech firms. And while investors remain intrigued by the health care tech field’s initial focus on creating transparency in health care costs for consumers, the need to integrate all health care data sources appears to be emerging as the new backbone of the entire health care system. In response, Vital Spring has created connectors to every vendor in the U.S. and is now sitting on an information highway as powerful as Comcast in cable services or Microsoft in operating systems. By creating a singular platform that connects all health care participants—including employers, employees, and providers—Vital Spring appears uniquely poised to answer investor and market needs as the de facto interface for centralized health care data.
The real question will be who sees the value in the cohesive data platform, and how aggressively they will move to be a leader in an industry whose earning power, according to a Financial Time’s analysis this past summer, will continue to reveal itself as companies move beyond a high growth phase. Data giants such as Facebook, Google, and others already hold public attention and big earnings. The next big payoff will be in the medical industry, and Vital Spring may hold the key to success.
Ashley Alderman, The Alderman Group, +1 (423) 381-1089, [email protected]
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