iRacing.com ‘As Real As It Gets’ Campaign Offers Viewers ‘Watch and Win’ Opportunity
Bedford (PRWEB) July 03, 2013 -- Earlier this year, iRacing.com, the world’s premier motorsport simulation service, along with sponsorship from Intel Corporation, gave three lucky winners a chance of a lifetime with the “As Real As It Gets” Sweepstakes. Three lucky fans were awarded trips to the real life Mazda Raceway Laguna Seca to attend a one-day Skip Barber Racing School to see how their skills at PC-based racing translate to a real racetrack.
Now, the “Best Racing Game of All time” as recently named by PC Gamer, is giving would-be racing superstars the chance to experience the best of virtual racing for free. For a limited time, visitors to http://iracingwatchandwin.com/30sec will be given a complimentary 3-month subscription to new members* simply watching the action packed video that was produced following the ‘As Real As It Gets’ track action at Mazda Raceway Laguna Seca.
“We had tremendous interest from motorsports enthusiasts and casual observers alike,” said Ian Crook, Senior Marketing Manager for the Software and Services Group of Intel. “This ‘Watch and Win’ element of the campaign now allows even more individuals to participate in the fun and excitement of the ‘As Real As It Gets’ campaign.”
Together with Intel, iRacing offered users a chance to get behind the wheel of a simulated racecar first by utilizing a convertible, touch-enabled Intel-inspired Ultrabook™. Touch technology innovations are revolutionizing the way consumers use computers, and is clearly demonstrated with the new Intel-inspired Ultrabook. It leverages new hardware capabilities that provide robust desktop performance on an ultra-light platform. The touch and sensor capabilities on Ultrabooks enable a richer player experience allowing both touch control and tilt/movement control of the iRacing simulation.
“Intel has allowed iRacing to open the doors to a much larger pool of real world racers, race enthusiasts, race fans, and gamers alike, with the Intel-Inspired Ultrabook”, said Otto Szebeni, Director of Sales and Marketing for iRacing.com Motorsport Simulations, "The tilt and touch functionality of this product really eliminates the need for the wheel, gets more people into the service, and you know what, I’ve done it. It’s a blast!"
iRacing.com is the world’s premier PC-based motorsports racing simulation. An iRacing.com membership provides entry into the newest form of competitive motorsport: internet racing. Internet racing is a fun, easy, and inexpensive way for race fans, sim racers and gamers alike to enjoy the thrill of the racetrack from the comfort of their home.
After preparing and practicing on iRacing.com with the Intel-inspired Ultrabooks (with the very car and track that are used in the Skip Barber school), the winners took to the track for the real thing. The event was a tremendous success and was documented in an exciting video for all to enjoy. Now adding to that enjoyment is this new “Watch and Win” opportunity bringing even more racing enthusiasts into the event.
For more about the innovative iRacing technology, visit: http://www.iracing.com.
*Complimentary 3 month iRacing membership good for new accounts only. Codes will not work to extend or reactivate existing accounts.
iRacing.com was founded in September, 2004 by Dave Kaemmer and John Henry. Kaemmer was co-founder of Papyrus Design Group, developers of award-winning racing simulations including NASCAR Racing: 2003 Season and Grand Prix Legends. Henry is principle owner of the Boston Red Sox, Liverpool FC and Fenway Sports Group – the co-owner of Roush Fenway Racing – as well as an avid sim racer. The iRacing.com team combines more than 100 years of real-world racing experience with more than 50 years of successful racing simulation development.
Tom Pokorny, Anthem Media, http://online.wsj.com/ad/cloudinnovators, 386-253-0049, [email protected]
Share this article