VANCOUVER, British Columbia (PRWEB) October 04, 2017 -- NuData Security today announced that it has been designated Leader in the Innovation category in the 2017 Identity Proofing Platform Awards by Javelin Strategy & Research. NuData’s NuDetect enables organizations to detect good from fraudulent users with unparalleled accuracy, at the time of account creation, protecting customers against account takeovers and brands from fraud. The Leader in Innovation in Identity Proofing Platform Award is the latest honor for the passive biometrics and cognitive behavioral analytics leader.
The Identity Proofing Platform Scorecard is based on Javelin’s “Functional, Innovative, Tailored” (FIT) model. The Innovation category recognizes that fraud continues to rapidly evolve and advance in tandem with the changing landscape of financial services and honors vendors’ long-term ability to successfully address emerging needs and threats and continually integrate cutting edge features into existing customer solution ecosystems.
“The traditional approach to identity verification, which largely relied on validating personally identifiable information, is wholly insufficient to the challenges of today’s vulnerable digital world,” said Al Pascual, Research Director and Head of Fraud & Security for Javelin Strategy & Research. “When it comes to identity proofing, NuData Security has emerged as a leader in innovation, which is really a critical element in a space where the threats are evolving so rapidly.”
“The news of the last three years has clearly, repeatedly underscored that companies and institutions urgently need a better way to verify users and protect consumers,” said Michael Giasson, Co-founder and CEO of NuData Security, a MasterCard Company. “NuDetect helps provide users a highly positive online experience, while protecting brands against abuse and threats to their reputation. We are deeply honored, and are of course delighted to be recognized as a leader in the Innovative category in the 2017 Javelin Identity Proofing Platform Award.”
The NuDetect cloud consortium analyzes hundreds of billions of known behaviors patterns yearly and its risk model can be customized for each client. Javelin’s Innovation Leader in the 2017 Identity Proofing Platform Awards is the latest in a series of accolades awarded in the past year.
NuData Security is a behavioral biometrics company. It helps companies identify users based on their online interactions. NuData’s flagship product – NuDetect is used by some of the biggest brands in the world to prevent fraud and offer a great customer experience. NuDetect is trusted by some of the largest e-commerce and banking companies in the world to protect them from threats like automated account creation, account takeover, and transaction fraud. NuDetect continuously verifies a users’ online identity by authenticating the user based on their natural interactions online – behavior that can’t be mimicked or replicated by a third party. NuData Security verifies that the behavior observed in a session is consistent with their profile. By analyzing over 97 billion behaviors annually, NuData harnesses the power of behavioral and biometric analysis, enabling its clients to accurately identify the human behind the device. This allows clients to verify users before a critical decision, stop automation, reduce customer insult, and investigate bad actors efficiently. Unlike single-point solutions, NuDetect uses the power of its four integrated technologies to detect anomalous and high-risk behavior in real-time and across the NuData Trust Consortium.
Maureen Steuart-MacGregor:, NuData Security, http://www.nudatasecurity.com, +1 (978) 473-1016, [email protected]
SOURCE NuData Security