COLORADO SPRINGS, Colo. (PRWEB) June 29, 2016 -- Fusion Marketing Partners (FMP) today announced a new webinar — “How to Eliminate the ‘Promise vs. Reality Gap’ of Marketing Automation” — to be given on July 13, 2016 at 2 p.m. Eastern/11 a.m. Pacific. The webinar will address the challenges many B2B marketing companies face in selecting, deploying and aligning marketing technology solutions for their organization. The webinar will be co-presented by Christopher Ryan, CEO of FMP and Audrey Dalton, Digital Marketing Director at TurnKey Solutions.
Attendees can register if they are interested in turning the marketing automation promise into reality and achieving faster time to value (TtV) and ROI on their marketing automation investments. The webinar will address:
• Why so many marketing automation implementations fail
• How processes should always drive technology selection
• Key usability features that will impact success
• Which core marketing automation features to evaluate
• The importance of integration with existing solutions
“44% of companies that have purchased marketing automation solutions are dissatisfied,” said Ryan. “This is a huge amount of wasted investment. That’s why I’m so pleased to join with Audrey and present a more strategic way to evaluate, deploy and integrate solutions that achieve important business goals instead of just being expensive experiments.”
About Christopher Ryan
Christopher Ryan is CEO and founder of Fusion Marketing Partners and is a widely known expert in business-to-business (B2B) marketing, sales strategy, systems, and processes. He has played a transformative role in driving marketing and sales programs that achieved outstanding results and created alignment and synergy between the sales and marketing operations. Chris was also co-founder and Chief Marketing Officer of Saligent Software, a marketing automation software and services company. He has written four books on marketing and technology, including the most recent, Winning B2B Marketing.
About Audrey Dalton
Audrey Dalton is Digital Marketing Director at TurnKey Solutions. Audrey has extensive experience with marketing automation, product marketing and digital marketing. She is a hands-on expert with many leading sales automation, marketing automation and email marketing systems, including Act-On, Pardot, HubSpot, Salesforce, SugarCRM, MyEmma, ConstantContact, and MailChimp. Audrey is responsible for the digital footprint as it relates to driving revenue at TurnKey Solutions and leads efforts to generate more exposure to the right audience, more qualified leads to the sales team and better engagement with prospects and customers.
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Nate Warren, Fusion Marketing Partners, https://fusionmarketingpartners.com, +1 (720) 244-4734, [email protected]